Brian Schiff

I agree wholeheartedly.

And it's one thing to have enough of an integration with Shopify, for example, that you can put them on your website as a listed integration.

It's another thing to, as you said, be deep enough in it with enough customers such that you have run into all of the edge cases and you have made it something where before the issue even arises, your team has seen it before and they can anticipate it and they can navigate around it with the customer.

Exactly right.

And I'm not sure they're running on that one, but somebody is.

Yeah.

So inside of these industries that we operate, one of the beauties is this works for companies of all size.

And because of how easy it is to get up and running, it's not prohibitive and it's not just for the large companies in a space.

So for all organizations, we're able to offer no money up front.

We handle the setup and the integration at no cost.

And then we do what we call listen mode, which is basically intaking a couple thousand of their phone calls to understand across, you know, if we use a retail example, there are 200 different call topics where we have automated workflows out of the box.

What are the ones that are most important for them, for that company?

which then establishes a roadmap for what the prioritization is going to be for turning on new automations week over week.

At the point when we do that, we'll enter into a proof of concept period.

And the customer is primarily just paying us $1.50 per contact that we're able to resolve end to end.

There's nothing worse than overcomplicated pricing models.

So we try and keep it really simple and aligned with the outcomes that we're driving.

So it's just a monthly invoice that is capturing the amount of usage that you had at the billable rate.

It's usually somewhere between 50 and 500,000.

So it's sort of, you know, these are established companies that have, you know, usually up over 100 employees.