Brooke Roberts

And so that's the lens that we look at things.

It's like, okay, cool.

We need to make sure that this is clear information shared with everyone, you know, and everyone can be on an equal footing or start to ensure that can happen.

So I wouldn't say, I think everybody's individual and unique in the way that they invest or how they want to invest.

And they have, you know, their own goals in terms of what they're trying to achieve with investing or wealth development.

And I think that's great.

And that can vary by age and gender.

But anybody, it's really unique if that makes sense.

Yeah.

If I go back to that research we did early on, but continually find out and the same that we're finding out in Australia is that money can be a big source of stress for a lot of people.

And we really learned that in our research.

And when you look into that, there's a myriad of things, but that feeling of being able to get ahead or feeling like you can build your wealth or develop it was really important to helping switch that.

And so what we set out to do is we want to

create the positive space around money, a safe, positive space where, you know, once you have access to investing and you feel like you can invest with amounts you can afford, then like, then it helps trigger all these kinds of thoughts in you.

Like, oh, well, if I budgeted this or did that differently, maybe I could invest more.

Maybe I could reach this goal quicker, you know?

And all of that happens from like a positive mindset rather than this like,

it feels like there's a barrage of negativity out there from a media perspective in terms of you can't get ahead, you know, it's going up, it's going up, you're missing out, you know, to just not really knowing how to start.

And I think so that's the area that we really wanted to help shape.

It's like we know that as soon as you have the access to investing and you can do it with an amount you can afford, like it can start unravelling some of those things in a positive way and start moving towards being able to really develop your wealth and feeling like you can get ahead of it.