Chris Rufo

So look, after 2020, Larry Fink, he was wealthy, but he wanted to become famous.

He wanted to be beloved in international circles, business circles, philanthropic circles.

And so he became really the poster boy of DEI and ESG.

But, you know, he took a beating for these once the kind of

woke hysteria started to subside once it was really demonstrated that these are forms of corruption and discrimination.

And from some sources that are even within my network in corporate America, what happened is that when Larry Fink started to realize that this was making him unpopular, he instructed people within the firm to quietly wind down some of these ESG programs and to rehabilitate his image.

And so he has reemerged after 10 years of woke.

as a kind of neutral, corporate, non-ideological figure.

I think it was phony then, I think it's phony now.

Guys like Larry Fink will do whatever is popular, whatever is expedient in the moment.

And so the big lesson here for conservatives is,

don't necessarily worry about people's convictions because those are malleable.

Worry about who sets the status incentives.

And so if DEI is perceived as high status, corporate executives will adopt DEI.

If DEI is perceived as low status, corporate executives will abandon DEI.

That's the best way to have an influence.

That's the best way to change perception.

And Larry Fink's kind of new face, new mask,

is a sign that conservatives have won on ESG and won on DEI.

It's easy.