Codie Sanchez

But this is the kind of, is there a chance it will fail?

Yeah, there's a chance it won't work.

Small, but there's a chance.

If it doesn't work, all of us need to sit down with Ben and say,

It was the right move.

You swung for the fences.

Like that's absolutely, we had to reward that.

And this time it didn't work, but like it's gonna work the next time.

You gotta keep doing it.

The lesson from this experience should not be that you should shy away from ambitious stories.

Now, as it turns out, I'm almost certain it will work.

I think we turned a corner on it and he's good, really good.

But you need to have a culture that, I mean, it doesn't work.

You gotta, and for a good reason, you had to reward that.

There are books I've written that I think didn't work, where I tried something that, retrospective, was probably a mistake.

But I'm kind of glad it was an interesting experiment.

Or there have been podcast episodes where, you know,

I wasn't happy with the outcome, but I was happy with the process.

As long as you're happy with the process.

I thought it was an interesting idea, but in the end, just couldn't figure out a way to tell the story properly.