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Collin Stewart

๐Ÿ‘ค Speaker
469 total appearances

Appearances Over Time

Podcast Appearances

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And I remember my buddy Matt asked me, he's like, dude, what the hell are you doing all day?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I was like, what do you mean?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

He's like, you're talking to people all day long.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

How do you get anything done?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I was like, oh, I'm talking to potential customers.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I was like, that's who I'm talking to.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I'm interviewing them.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Then I book the next step.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so one person I keep interviewing, but at the end of every conversation, I always book the next step.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then if they seem into it, and I shouldn't say if they seem, especially in the early days, I always ask for a referral.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

hey, Kayvon, who should I talk to next about this?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Do you know anybody else who's struggling with this?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And that was the biggest thing because you could start with the worst list in the world.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

You could start with your, like, pick your parents, pick like two people they know, and then you ask them, and then you ask, you know, you interview those people and say, hey, do you know two people that I could interview about this?

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then every round, you get closer and closer and closer to the target customer because you're just relying on people that know people.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And so your starting list can be,

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

like you know just a few people and as long as you're asking for referrals and you're connecting with enough people that are connected enough like eventually you'll get the list has a self-healing kind of quality to it it gets better and better and better the deeper you get and so i at the end of every interview i ask for the next step and then i ask for a referral

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Sure.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Yeah.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

What do you want to do?