Dr. Amalia Scannell

So we need to be giving people their fiber, giving people their vitamins in a convenient way

but in a way that is also then going to be healthy.

Well, there's a whole bunch of ways.

So in UCD, we're leading a project called Healthy Oats, and its acronym is HOPE, which I like.

And what we hope to do is we hope to take a local product with very low miles, so oats and Irish heritage oats,

which are specific to our country.

And what we want to do is we want to grow them and grow them so that they're full of basic glucans, which are soluble fibers that are clinically proven to help your gut and antioxidants that are proven to help absorb free radicals that cause cell damage and then cancer and other issues.

So what we're doing is one of our partners is optimizing that growth process

And then what we're going to do with that is we're going to get in touch with the Irish consumers, and we're doing it at the moment.

We have a survey out that we're contacting them to say, okay, guys, what is it you want by way of a healthy product?

What would you eat?

What wouldn't you eat?

What's working and what doesn't work?

And then what we're going to do is we're going to take these oats, we're going to produce products that are consumer-led, and then what we're going to do with that is

we're going to make sure that those are formulated to have high quality fiber, high bioactivity, which are good flora.

So it's going to be really cool.

And then for certain criteria of the population, certain demographics, we're going to then further supplement the product so that let's say you're a young woman who has anemia and there's a large number, about a third of young women are suffering from anemia because they're not getting enough iron.

we might target a product to those people that is healthy, convenient, and will give them the supplementation that they need.

No, no, no, not at all.

Yeah, well, we don't really have the genetic modification on board here in Europe, so we don't have the ability to do that.