Ed Coper

The way we connect with the people that are listening, that determines what's going to win those story wars.

Trump is a natural at that.

He's a native for the algorithm.

Maybe that's accidental.

Maybe he's a genius.

It doesn't really matter.

The way he talks about the world, reducing everything to being

Very emotive, simple, stripped of all nuance taglines that are designed to whip his crowd into a frenzy.

That's what wins.

Angertainment is ideologically agnostic.

It is a system of communicating information in a new ecosystem that is dominated by social media.

The content doesn't matter.

the style does.

You can put any information in an entertainment style if you want to win on social media.

The only reason that populists on the right are ascendant at the moment is they've just been the first to cotton on to how to game the algorithm.

They've been the first to cotton on to the fact that the world has changed and you can now weaponise these information delivery systems to get your way, to build political power.

Anyone can do that.

We've seen examples of people doing it on the left.

You see people like Zoran Mandani in New York or Alexandria Ocasio-Cortez.

They speak social media natively and they've been able to amass millions of followers in so doing because their message is fit for the platforms that it's on.