Eric Ryan

Great to meet you.

Let's do it.

I'm disappointed you're not solving the biggest problem with kids' flip-flops, losing them.

The number of times I had to buy four flip-flops.

I finally got to the point on a vacation I always pack two pairs for every kid knowing that we would need a backup.

I love – I'm just looking at the website too and I love the branding, the overall approach.

Let me ask you a question.

At the heart of it, what are you really solving?

It's, you know, really trying to win on a product iteration is tough because it almost becomes more of an invention than building a brand.

I love the name Pigeon, by the way.

I don't know if you could just drop toes and just like pigeon and just gives you a little bit more space to go.

But even the idea of pigeon flip flops.

And that, I think, will help you unlock, again, this bigger idea of what do you own?

Do you own summer?

Do you own kids' first flip-flop moment?

Do you own kids' shoes?

But I think there's a bigger idea here that you're kind of working on.

First, though, is you've got to win in this category.

I think the customization really is making that the hero is super, super smart.

That's what's going to drive success.