Jocko Willink

Like, this is just, this is like if you played football your whole life and you get to go to the Super Bowl, you know?

Or you get, you know, you are in a rock band and you get to play Madison Square Garden.

That's what it was for me.

This is the only thing I ever dreamed of doing, the only thing I wanted to do was be in the teams, and now I'm in the teams.

And now I'm getting to be in charge of some team guys.

And...

Yeah, it was awesome from the word go, you know?

Showed up and like I stole a lot of stuff from Colonel David Hackworth and one of the key components that I stole from David Hackworth was he would rename

the units that he would take over.

So when he was in Korea, he took over Fox Company, he changed it to Fighter Company.

When he was in Vietnam, he was in charge of the 439th, which was called the Hard Luck Battalion, and he changed it to the Hardcore Battalion.

And he did that, even with each of his subordinate elements, he would change their name to something cool.

And so when I took over, Task Unit Bravo was the original Alpha Bravo Charlie, and I took over for Task Unit Bravo, and the first thing I did was change the name to Bruiser.

And it's totally unofficial.

And I just went with it.

And that's what we got.

Where'd you come up with Bruiser?

Had to begin with B. And there was an old band a friend of mine had called The Bruisers.

And I was like, hmm, that's too easy.

So there we go.