Ken Joslin

And he goes, no.

The frequency of authenticity, which is a deep understanding about a subject coupled with a deep passion for a subject.

When those two things come together, it creates authenticity.

Authenticity frequency is seven times higher than the frequency of love, and it's the most sought-after frequency.

That's where we talk about the connection.

That's what causes people to connect.

And dude, we both get around people that you can tell are authentic immediately.

I would say this, the biggest thing, like we host Create every year in January.

We had a large church in Atlanta hosted this year and I called the pastor and I said, I said, dude, tell me what was your biggest takeaway?

I mean, I had Horst Schulze, the co-founder and CEO of Ritz-Carlton, John Maxwell, Gary Brekka, Eddie Wilson from Aspire.

Eddie's a dear friend.

Eddie came in and did a couple sessions for me.

I said, what was your biggest takeaway?

Aha moment, favorite speaker.

And he was like, be honest with you.

He goes, it wasn't any of that.

He goes, I had a conversation with a guy on Thursday in the hallway.

And we're just having a conversation.

He's just wearing this raggedy old blue t-shirt on.

And he's just like, man, thank you for, you know, opening the facility to us.