Lalit Modi

One match at a time at 8 p.m. We're going to go directly up against the soap operas, which also run every night of the week at 8 p.m. These are going to be three-hour matches, 8 p.m. to 11 p.m. And it's going to be like Monday Night Football every single night of the week. Only one match at a time. For two months.

One match at a time at 8 p.m. We're going to go directly up against the soap operas, which also run every night of the week at 8 p.m. These are going to be three-hour matches, 8 p.m. to 11 p.m. And it's going to be like Monday Night Football every single night of the week. Only one match at a time. For two months.

And you're going to have all the biggest Bollywood stars there, all the AAA listers who, by the way, will never act in soap operas because they're only acting in the big time movies. Right. We're going to have them in our soap opera. We've got them coming captive in the stadium with the cameras on them.

And you're going to have all the biggest Bollywood stars there, all the AAA listers who, by the way, will never act in soap operas because they're only acting in the big time movies. Right. We're going to have them in our soap opera. We've got them coming captive in the stadium with the cameras on them.

And then also, by the way, from a sports programming perspective, this is also going to be the best cricket in the world. So all the men who are already watching the international cricket, they're going to come here too. The whole family is going to watch.

And then also, by the way, from a sports programming perspective, this is also going to be the best cricket in the world. So all the men who are already watching the international cricket, they're going to come here too. The whole family is going to watch.

Here's the jacket she wore.

Here's the jacket she wore.

Yes, imagine if Taylor owned the Chiefs. That's what is going on here. There really is no comp for this in sports except for the single game of the Super Bowl. I think the Super Bowl is like this in the U.S., where it's a family event. Everybody watches. I mean, Jenny watches. My wife, she has no interest in football.

Yes, imagine if Taylor owned the Chiefs. That's what is going on here. There really is no comp for this in sports except for the single game of the Super Bowl. I think the Super Bowl is like this in the U.S., where it's a family event. Everybody watches. I mean, Jenny watches. My wife, she has no interest in football.

She hates Sundays and Monday nights during the season when I want to watch football. Like, she could care less. But the Super Bowl, even though she has no interest in football, she will tune in to watch that just because it's an event. She wants to see the commercials. She wants to see who's there, etc. This is what IPL is every single night of the week.

She hates Sundays and Monday nights during the season when I want to watch football. Like, she could care less. But the Super Bowl, even though she has no interest in football, she will tune in to watch that just because it's an event. She wants to see the commercials. She wants to see who's there, etc. This is what IPL is every single night of the week.

Yep, exactly.

Yep, exactly.

Yep. You've got first the stadiums and no debt, not owning stadiums, asset light business model. Second, you've got a diverse ownership group, which is necessary both to ensure that no one group has financial resources outside the system that can outspend any other, but More importantly, you really need Bollywood to be involved here to unlock the media budgets.

Yep. You've got first the stadiums and no debt, not owning stadiums, asset light business model. Second, you've got a diverse ownership group, which is necessary both to ensure that no one group has financial resources outside the system that can outspend any other, but More importantly, you really need Bollywood to be involved here to unlock the media budgets.

So then now three falling into place here is the media budgets and being able to get a huge central broadcasting rights deal. Yep.

So then now three falling into place here is the media budgets and being able to get a huge central broadcasting rights deal. Yep.

Yep, exactly. So here we are now by January 2008. All the pieces are in place to get that deal. Lalit and IMG are ready to take it out to the markets for bidding. Of course, per usual, there's just one problem, which is that Nimbus, remember, which had spent $620 million to buy the international cricket rights from BCCI, they're like, wait a minute. We already own this.

Yep, exactly. So here we are now by January 2008. All the pieces are in place to get that deal. Lalit and IMG are ready to take it out to the markets for bidding. Of course, per usual, there's just one problem, which is that Nimbus, remember, which had spent $620 million to buy the international cricket rights from BCCI, they're like, wait a minute. We already own this.