Rory Sutherland

I bought this from Ocado. I thought, why the hell has this frozen paratha got 170 votes and is, like, literally five stars on Ocado? What's Ocado? Oh, my goodness, you don't know. You see, there are lots of things in the UK. So it's grocery delivery, home grocery delivery, very innovative bunch of people who started, you know, effectively robotic picking. So it's a very, very high-tech mode of...

Grocery delivery. They used to have a partnership with Waitrose. They've now got a partnership with Marks & Spencer. Okay. It's actually probably better than anything you've got in the US, actually. By the way, in Britain, we never really celebrate. So I would include Octopus Energy and Ocado.

Grocery delivery. They used to have a partnership with Waitrose. They've now got a partnership with Marks & Spencer. Okay. It's actually probably better than anything you've got in the US, actually. By the way, in Britain, we never really celebrate. So I would include Octopus Energy and Ocado.

Grocery delivery. They used to have a partnership with Waitrose. They've now got a partnership with Marks & Spencer. Okay. It's actually probably better than anything you've got in the US, actually. By the way, in Britain, we never really celebrate. So I would include Octopus Energy and Ocado.

as you know and perhaps say um wise okay we occasionally do these things incredibly well and in the united states you'd be fated for doing this whereas in britain you're just treated with kind of mild suspicion okay um And there is, I think there is that British problem, which is there is an acceptable social ceiling to the amount of wealth you have. Yes.

as you know and perhaps say um wise okay we occasionally do these things incredibly well and in the united states you'd be fated for doing this whereas in britain you're just treated with kind of mild suspicion okay um And there is, I think there is that British problem, which is there is an acceptable social ceiling to the amount of wealth you have. Yes.

as you know and perhaps say um wise okay we occasionally do these things incredibly well and in the united states you'd be fated for doing this whereas in britain you're just treated with kind of mild suspicion okay um And there is, I think there is that British problem, which is there is an acceptable social ceiling to the amount of wealth you have. Yes.

That Americans have observed, even in what you would think of as pretty cutthroat businesses like investment banking, that once they've got a flat in London, you know, a former rectory in the Cotswolds, you know, a wife called Polly, you know, a Labrador, two children at private school arranged over in an Argyle.

That Americans have observed, even in what you would think of as pretty cutthroat businesses like investment banking, that once they've got a flat in London, you know, a former rectory in the Cotswolds, you know, a wife called Polly, you know, a Labrador, two children at private school arranged over in an Argyle.

That Americans have observed, even in what you would think of as pretty cutthroat businesses like investment banking, that once they've got a flat in London, you know, a former rectory in the Cotswolds, you know, a wife called Polly, you know, a Labrador, two children at private school arranged over in an Argyle.

okay basically that's it you've hit your ceiling and anything more would be slightly dubious you know there is that kind of weird kind of class based ceiling to you know it's quite difficult to create a Dyson in the UK okay but

okay basically that's it you've hit your ceiling and anything more would be slightly dubious you know there is that kind of weird kind of class based ceiling to you know it's quite difficult to create a Dyson in the UK okay but

okay basically that's it you've hit your ceiling and anything more would be slightly dubious you know there is that kind of weird kind of class based ceiling to you know it's quite difficult to create a Dyson in the UK okay but

But what's interesting in Ocado is the frozen paratha is it was invented in what I call Cinnamon Valley, which is this area around Wembley in London, which is where an enormous amount of innovation in Indian food preparation goes on, which is one of the great I think one of the great reasons I still live in the UK is the quality of Indian food surpasses very difficult to find in America.

But what's interesting in Ocado is the frozen paratha is it was invented in what I call Cinnamon Valley, which is this area around Wembley in London, which is where an enormous amount of innovation in Indian food preparation goes on, which is one of the great I think one of the great reasons I still live in the UK is the quality of Indian food surpasses very difficult to find in America.

But what's interesting in Ocado is the frozen paratha is it was invented in what I call Cinnamon Valley, which is this area around Wembley in London, which is where an enormous amount of innovation in Indian food preparation goes on, which is one of the great I think one of the great reasons I still live in the UK is the quality of Indian food surpasses very difficult to find in America.

I imagine Austin, you must have a large enough expat community that it's started to raise its game.

I imagine Austin, you must have a large enough expat community that it's started to raise its game.

I imagine Austin, you must have a large enough expat community that it's started to raise its game.

Okay. We'll go looking.