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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Okay. We'll go looking.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Okay. We'll go looking.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Maybe someone can comment below. Someone can comment. But the frozen paratha is a remarkable thing. It just sits in the freezer. You can have an onion one. You can have an aloo paratha. There's a garlic one. But basically, you take it out of the freezer where it's basically a completely long life, bang it in a pan with a little bit of oil. About one and a half minutes either side, turn it over.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Maybe someone can comment below. Someone can comment. But the frozen paratha is a remarkable thing. It just sits in the freezer. You can have an onion one. You can have an aloo paratha. There's a garlic one. But basically, you take it out of the freezer where it's basically a completely long life, bang it in a pan with a little bit of oil. About one and a half minutes either side, turn it over.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Maybe someone can comment below. Someone can comment. But the frozen paratha is a remarkable thing. It just sits in the freezer. You can have an onion one. You can have an aloo paratha. There's a garlic one. But basically, you take it out of the freezer where it's basically a completely long life, bang it in a pan with a little bit of oil. About one and a half minutes either side, turn it over.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You've had the kind of paratha which is literally, you know, if you went to a three-star Michelin Indian restaurant, you would not be disappointed by the paratha. I mean, what the hell is sourdough? What's this sourdough thing? It's fine, right? Sourdough has a place in my bread repertoire. But the extent to which it's come to dominate artisan bread, rather like IPA dominated artisan bread.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You've had the kind of paratha which is literally, you know, if you went to a three-star Michelin Indian restaurant, you would not be disappointed by the paratha. I mean, what the hell is sourdough? What's this sourdough thing? It's fine, right? Sourdough has a place in my bread repertoire. But the extent to which it's come to dominate artisan bread, rather like IPA dominated artisan bread.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You've had the kind of paratha which is literally, you know, if you went to a three-star Michelin Indian restaurant, you would not be disappointed by the paratha. I mean, what the hell is sourdough? What's this sourdough thing? It's fine, right? Sourdough has a place in my bread repertoire. But the extent to which it's come to dominate artisan bread, rather like IPA dominated artisan bread.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

These things, these kind of, these winner-take-all effects in a globalized economy are actually problematic because they're like the gray squirrel. You know, they eliminate the indigenous alternative.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

These things, these kind of, these winner-take-all effects in a globalized economy are actually problematic because they're like the gray squirrel. You know, they eliminate the indigenous alternative.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

These things, these kind of, these winner-take-all effects in a globalized economy are actually problematic because they're like the gray squirrel. You know, they eliminate the indigenous alternative.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah, yeah. It is a problem. You know, I mean, and likewise, you know, the discussion of AI relative to discussion of the importance of

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah, yeah. It is a problem. You know, I mean, and likewise, you know, the discussion of AI relative to discussion of the importance of

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah, yeah. It is a problem. You know, I mean, and likewise, you know, the discussion of AI relative to discussion of the importance of

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

zoom and remote working strikes me as off whack that actually over a longer time horizon um the importance of being able to have a conversation with anybody instantaneously on any continent in a group or individually strikes me as you know it's not far from teleportation And yet nobody's really talking about it. Nobody's developing hardware for it.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

zoom and remote working strikes me as off whack that actually over a longer time horizon um the importance of being able to have a conversation with anybody instantaneously on any continent in a group or individually strikes me as you know it's not far from teleportation And yet nobody's really talking about it. Nobody's developing hardware for it.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

zoom and remote working strikes me as off whack that actually over a longer time horizon um the importance of being able to have a conversation with anybody instantaneously on any continent in a group or individually strikes me as you know it's not far from teleportation And yet nobody's really talking about it. Nobody's developing hardware for it.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

there's a great passage. It's only a small passage in John Kay's book, The Corporation in the 21st Century, which is his attack, largely, the whole book is an attack on the idea of the shareholder value movement. That the fundamental point is that the point of a corporation is not solely to generate shareholder value, but also the fact that the pursuit of a single metric is

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

there's a great passage. It's only a small passage in John Kay's book, The Corporation in the 21st Century, which is his attack, largely, the whole book is an attack on the idea of the shareholder value movement. That the fundamental point is that the point of a corporation is not solely to generate shareholder value, but also the fact that the pursuit of a single metric is

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

there's a great passage. It's only a small passage in John Kay's book, The Corporation in the 21st Century, which is his attack, largely, the whole book is an attack on the idea of the shareholder value movement. That the fundamental point is that the point of a corporation is not solely to generate shareholder value, but also the fact that the pursuit of a single metric is