Ryan Broderick

And I don't think it's an accident that the Brain video that did the best of the batch

was after like a consistent run of videos and they will also penalize you for underperforming videos if you deviate from your niche or you experiment or you do anything other than just like make fucking consistent level slop it will punish you and so the other problem as you talked about is that these don't make any money they require a lot of work

They don't have any downstream effects in terms of our owned audiences.

Garbage Day and Panic World are both projects where we own the ability to directly talk to our audience.

That is important to me and you, and I think it's important to our business.

These platforms do not want that to exist.

And so you're not going to get a massive influx of readers from your TikTok to your newsletter.

You have these two complete inhospitable worlds.

And one of them is extremely time consuming and extremely expensive and makes no money.

And the other does.

Yes, but I think there's a specific reason that is maybe not totally evident to the average person why that's happening.

I watched the first steps to how we got here happen, which is, okay, it went like this.

In the early 2010s, every journalist was being told that they should make a Twitter account because it was perfect for journalists.

Quick, easy, runs on your phone.

Hurricane Sandy was sort of the moment where New York media realized that Twitter was really useful because they could report directly to the app, especially in that moment when a lot of newsrooms lost their servers to flooding.

or people couldn't get into the office or whatever.

So you had this moment at some point between Occupy Wall Street and Hurricane Sandy where New York media was like, we're on Twitter.

And then over the course of the early first half of the 2010s, LA started to get onto Twitter because writers could write there.

And that's when you started to get like the Twitter accounts that become like TV show deals, which was sort of a replacement for the Tumblr blogs that got book deals.

For a brief moment, basically leading up to the Trump candidacy, you get not just the new writers, the new artists, the new creatives on Twitter.