Sally McMullen

But there was – I saw a TikTok and people were quite upset because they were like, you've now caused people to go and spend a lot of money.

I'm sure – I hope that they rectified it and were like, no, it's okay.

You can cancel your orders or whatever.

Yeah.

But that's a really good example of what you're saying is how like you can't play a trick on your customers.

Like that leaves them at a disadvantage, either feeling silly or –

And also, what was the stat on how many people are over fake scandals and apologies is a marketing tactic?

77%.

Yeah.

I do think it's to an extent though.

I do find it very frustrating when you see brands, you know, I've seen videos online where people fake a robbery.

Oh yeah.

And it's like, you know, someone's like, oh my God, someone came in and stole this.

And then the next video it's like,

That one of the colleagues like taking off the mask and like giggling because it's like, oh, it's a prank that I do like those.

I think when it's just inherently dishonest and like an untruth, that's where for me, I find it quite funny.

tiring because algorithms reward negativity and clickbait and, you know, anger online that I do think for me, marketing that's like positive and helpful and kind goes a lot longer and a lot further for me than, you know, anything that's kind of dishonest.

But again, it takes away from those real scenarios.

Yeah.

I don't know.