Scott Piergrossi

Give me a B, give me a K, give me a Z, give me an X. What's that spell?

That is absolutely something that we hear, but understand that where we are is the result of there being 26 letters in the alphabet, right?

And you have to combine them in a way that is distinctive and differentiating and contending with this path to a global regulatory approval for the same name across the world.

And this is oftentimes the type of names that come out of that process.

That's why I don't get too offended when people say, oh, you know, they joke about drug names.

It's like, well, it's I completely get it.

It's like a couple of gut punches, but then you get over it.

Right.

Because as a creative, you want your work to be lauded and everyone to love it.

And you do get names that come out and they're like instant hits.

They instantly people love saying them.

And then you get other ones where nobody wants to say it.

But that's all just part of part of the job.

I'm a little more reserved in my feelings, I'd say.

I'm also a little more pragmatic.

Sometimes there's a good name, and I'll say internally, I'm like, what's going on with that name?

Is it still alive?

Has it died yet?

How can we keep it in?

I do keep an eye on some projects, and I say, oh, that makes it.