Sean Cole
👤 SpeakerAppearances Over Time
Podcast Appearances
Another company I read about, so not Brand Institute, but a competitor, said they sometimes leaf through cowboy dictionaries and surfer dictionaries.
There's one from 1968 called Western Words by Ramon F. Adams.
Brand Institute has also started using an AI platform called Brandy.
That's just helping out with the initial phase of the process.
Scott says a lot of the work is still done by humans.
Hang on, so you would try to take that sentence?
I want a drug that does that, by the way.
If I could take Altacourse, boy oh boy.
They could look at the drug and say, okay, what is the hopeful outcome of taking this thing?
And then explore that from a bunch of different angles.
They could say, okay, this is a drug that helps you stay asleep through the night, or this is a drug that leaves you feeling refreshed in the morning.