Stephen Fennec

It'll still have letterbox.

Because you open up the seven screen and you'll see there's a lot of wasted space when you want to watch a movie.

If you letterbox it, you're going to have all of this space is not used.

There's more dead space, for sure.

So this makes sense for you're not carrying more screen than what you need.

I think it comes down to how they sell it when they announce it.

And how does Samsung announce it and sell it without acknowledging anyone else in the market?

Because they can't say their first.

Because they'll say, we've been doing this for 10 years, mate.

We know what we're doing.

They'll say, what is it, eighth generation?

But what do they say?

What do they say is the justification for this new form factor?

I think it's just to appeal to more customers, mate.

I look at this as even being like a hybrid between a flip and a fold.

If the flip and a fold had a baby, that's what it would look like.

Yeah, true.

That's kind of the middle ground.

Especially, as you said, with this concept.

Yeah.