Stephen J. Ross

the other three leaders I write about, he understood the modern media age was going to transform far-right politics.

And he understood that you needed to get publicity and that any publicity was good publicity.

And so he organized stunts and would call the media beforehand and say, here's what I'm going to do.

So, for example, when –

College students were going down to the South in 1964 to register black voters.

He sent a van full of people dressed in Nazi uniforms, and it was a VW van called the Hate Bus.

And we are George Lincoln Rockwell's American Nazis, and we hate.

And that hate bus trailed the organizers bus, the civil rights bus down to New Orleans, all the way down there.

And he would do these kinds of stunts.

He had at one point, one of his disciples was dressed in a gorilla uniform and managed to jump onto the floor of Congress.

And

Again, it was incredibly insulting, and yet it made the front page of every newspaper.

He would go around to college campuses giving talks, again, calling for death to Jews, get rid of the blacks, and all this would make the front page of newspapers.

And I would say the other leaders were all jealous of him because they didn't see it as a coherent movement.

They just saw it as a series of stunts that was trying to build a movement.

Yeah, they were playing on the equivalent of bro culture back then.

And the National Renaissance Party, James Madol's group, would put out these flyers, are you rugged enough?

And challenging young men.

And the same with Rockwell.

His men would do military drilling.