Terry O'Reilly
👤 SpeakerAppearances Over Time
Podcast Appearances
As a wise man once said, your fear is your task, and my task is understanding math.
On that note, a book I read not long ago is titled The Grapes of Math.
Subtitle, How Life Reflects Numbers and Numbers Reflect Life by author Alex Bellows.
As someone who directed humorous commercials for a living, I've always believed that 11 is the funniest number.
10 is a round number, a prime number.
11 is one too many.
If I said there were 11 angry florists outside your door right now, it's funny.
If I said there were 10, it's less funny.
Alex Bellow shares my view, sort of.
In his book, he says the number 11 is powerful.
For example, it is an essential element of KFC's corporate mythology.
Its fried chicken is seasoned with Colonel Sanders' original recipe of 11 different herbs and spices.
The number 11 represents going one better, an extra ingredient beyond the ordinary.
10 is the order of things.
11 is exploring the possibilities beyond.
I know what you're thinking.
Exactly my point.
Now, numbers are an important part of branding.