Tom La Vecchia

They could have leaned heavy into this.

They were asleep at the wheel.

Panerai, I don't know who's running it.

That was my first watch.

I'm a watch guy.

That was my first good watch.

I still love their watches.

I wish they'd pushed the envelope more.

They did a little bit, but they barely have touched the surface.

I think it's a miss.

It's easy to say, well, why didn't they do something like this when the idea is out there?

Every good idea is obvious once it's done.

They've missed the boat.

I don't have a good rationale because if I was leading their marketing, they should have leaned in to being a little more hip and a little more available.

All these brands can do this without throwing the baby out with the bathwater, so to speak.

You could stay premium or luxury or

super luxury just like we're seeing here without giving away some of your core values and things like that but just leaning into because i don't have an excuse for them and i love their watches breitling completely fell they're kind of like close to the sun and it's almost like they never turned around to look at it from a segment standpoint i felt that brightling could have been your entry-level premium watch right yeah okay well wheelhouse and i don't know if they just thought they were higher than they were i don't know

Yeah, they pooped the bed.

And then for Panerai, I think Panerai for a minute, the watch is probably better than I do.

Panerai was going to be the watch guy's watch, where everybody's kind of walking around the Rolex.