Tom La Vecchia

It's like the guy at the gym.

The guy may work really hard to impress the ladies, but then there's a guy at the gym who wants to impress the ladies and guys because he wants other guys to be like, wow, what are you doing?

What's going on?

Most guys wear the watches for the other guys, not the girls, actually.

I need to tell you.

I do it because I'm happily married.

I don't need to impress anybody.

But I know what that culture is because the girls don't even know.

There's something to be said here about this.

In my agency life, one of our big clients is actually the leading plastic surgeon for men.

He has three centers and he just does men.

Follow the blue ocean strategy.

12 years ago, where everybody's kind of doing boobs and butts.

He did men, which people looked at us.

We like, we had 10 heads.

As it evolved, at every dinner party, every meeting, everything that they knew what I did would pull me aside and say, hey, can you get me an appointment?

I want this, this, and this taken care of.

And now the guy's killing it.

In the largest account, I could go on and on about it.

But something to be said here, though, is men's interests have changed over the years.