SE3 EP58: Why Running Ads Is Not A Sustainable Growth Strategy - How to Build a Profitable Brand Community Instead /w Alex McEachern Smile.io

This is the second time I am having Alex McEachern on the show, I had him back on Episode 36! Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms. On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building a profitable brand community. He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com. ★ Support this podcast ★

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