SE4 EP04: Key Metrics to Pay Special Attention to in Your Facebook Ads Campaigns

1: Do not track Link Clicks - Use Outbound Links Instead.   DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.  For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.   Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off Facebook-owned properties.  If you're using an ad format that opens into a full-screen experience, such as collection or Canvas, outbound clicks may provide more insight to the performance of your ads.   Unique Outbound Clicks   Website View Content: The number of view content events tracked by the pixel on your website and attributed to your ads.     2: Website View Content to Outbound Clicks Ratio Super Health 7:1 Healthy 5:1 OK 3:1 Less check product, user experience, engagement onsite        3: Track Micro-Conversions not only Purchase / ATC / IC Less check product, user experience, engagement onsite    ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

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