Brand Deals for Thought Leaders: How to Monetize Your Authority with Justin Moore

Justin Moore, founder of Sponsor Magnet, breaks down the myths and strategies behind securing sponsorships as an entrepreneur—even if you’re not an influencer. Justin shares his personal journey from engineer to sponsorship expert, revealing how he and his wife turned free product offers into a multi-million-dollar sponsorship business. He also dives into the biggest mistakes entrepreneurs make when pitching sponsors, how to creatively structure partnerships, and why your niche audience is more valuable than you think. If you’re a business owner, coach, or thought leader looking to monetize your content, build strategic brand partnerships, and negotiate sponsorships like a pro, this episode is packed with actionable insights and real-world examples you won’t want to miss.Chapters:00:00:00 - Introduction: How personal success is a byproduct of service00:01:01 - Guest Introduction: Who is Justin Moore and why sponsorships matter00:02:16 - Justin’s Journey: From engineer to sponsorship expert00:02:37 - The Early Days: Breaking into YouTube and discovering brand deals00:04:39 - The First Big Break: How a single sponsorship changed everything00:05:43 - Scaling Up: Building a successful influencer marketing agency00:06:35 - Challenges and Setbacks: The impact of the pandemic on business00:08:11 - Reinventing the Model: How sponsorship coaching became the next big move00:12:03 - The Role of Authenticity: Why real connections matter in sponsorships00:14:47 - Creating a Value-Aligned Business: Choosing impact over short-term gains00:25:09 - Expanding Reach: The power of diversifying content formats00:26:24 - Who Can Get Sponsorships: Why you don’t need millions of followers00:27:04 - Creative Sponsorship Strategies: Beyond traditional brand deals00:30:31 - Partnerships vs. Sponsorships: Understanding key differences00:31:01 - Pricing Sponsorships: How to structure deals for maximum value00:32:17 - Aligning Sponsorship Goals: The key to securing long-term partnerships00:39:33 - Event Sponsorship Insights: How to attract sponsors for summits and live events00:47:02 - Final Thoughts: How to get Justin’s book and start landing sponsorshipsLinks and Resources:Website: Sponsor MagnetYouTube: Creator WizardInstagram: @justinmooretfamLinkedIn: Justin MooreDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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