Scaling to $300K as a Service-Based Solopreneur - Expert Coaching Session with Andy Milligan

In this powerful coaching episode of the 7-Figure Leap Podcast, host Dustin Riechmann helps Andy Milligan, founder of MMG Design, map a clear strategy to reach his goal of scaling to $300K in revenue as a service-based solopreneur. Andy opens up about the challenge of saying “yes” to every kind of project, and Dustin guides him to simplify and scale by building a structured offer ecosystem that creates clarity for both him and his clients.The plan includes the free audits Andy already provides, a new $500 strategy session to deliver immediate value, a $3K one-page website as the productized core offer, and $10K+ custom builds for higher-end clients. This ladder of offers allows Andy to attract the right clients, filter opportunities, and scale sustainably. Along the way, Dustin also coaches Andy through the mindset shift from freelancer to business owner and reveals how to use podcast guesting as a client acquisition channel. If you’re a solopreneur who wants to scale smarter without getting overwhelmed, this episode gives you a behind-the-scenes look at expert coaching in action.Chapter: 00:00:00 – Welcome to the 7-Figure Leap00:02:02 – MMG Designs backstory and passion for design00:04:48 – Three core offers outlined00:08:27 – Hitting six figures in seven months00:11:45 – Lessons from saying yes to too much00:14:31 – Tension between creators and corporate clients00:18:13 – Balancing enjoyment vs. profitability00:20:43 – Three-year vision: podcast, freedom, real estate00:24:22 – Ideal team structure and $250K goal00:27:41 – Revenue breakdown and importance of conversations00:31:34 – Productized services as the path to scale00:36:01 – The 10-80-10 fulfillment model00:41:44 – Identity vs. intent-driven clients00:46:44 – Focus on the middle-tier offer00:50:55 – Centers of influence and referrals00:54:42 – LinkedIn, conferences, and fresh marketing strategies00:57:53 – Leaning into podcasting with intention01:01:21 – Using guesting as a growth tool01:05:34 – Key takeaway: aligning audience with offer01:06:40 – Where to connect to AndyLinks and Resources:MMG Designs WebsiteAndy Milligan on LinkedInMarketing by Design PodcastDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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