Ep. 59 The Importance of Community in Ad Tech with Google's Inderpreet Sandhu

AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming. Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and the significance of continuous learning and community in career growth. Takeaways Inderpreet's journey into ad tech was not straightforward. Understanding the publisher's perspective is crucial for success. New ad formats are essential for enhancing user experience. YouTube is becoming a dominant force in content consumption. The ad tech industry is focusing on quality and differentiation. Continuous learning is vital for career growth in ad tech. Ad tech is a community that fosters collaboration and support. Innovative ad formats can improve user engagement. The relevance of ads is improving with better targeting. Positivity in the industry is growing despite challenges. Chapters: 00:00 Introduction to Inderpreet Sandhu and Google CTV 01:15 Inderpreet's Journey into Ad Tech 04:25 Understanding Publisher Perspectives 07:13 Adapting to New Formats in Streaming 11:28 Innovative Ad Formats and User Experience 14:39 YouTube's Dominance in Content Consumption 20:24 Positivity in the Ad Tech Industry 24:02 Career Growth and Learning in Ad Tech 30:04 Passion for Ad Tech and Community Learn more about your ad choices. Visit megaphone.fm/adchoices

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