Game on: Winning the Champions League – with Sharon Bennett (ENGL) | #37

What makes sports marketing different from any other industry? In this episode, our colleagues speak with Sharon Bennett, Head of Client Services at WePlay – the agency behind some of the biggest names in global sports.Sharon shares what it takes to work at the fast pace of elite clubs like Paris Saint-Germain, how to win clients’ trust when everything changes by the season, and why emotion, agility, and data must go hand in hand.How do you balance long-term brand building with short-term results? What do sports brands expect from their agency partners today? And what does the future hold for women’s sport and emerging formats?Tune in to hear how WePlay is redefining the rules – one game at a time.More about Sharon:LinkedIn: https://www.linkedin.com/in/seabennett/?originalSubdomain=uk Website: https://weplay.co/ More about Teamleader:Newsletter: https://www.teamleader.eu/de/agency-life/agency-life-subscribe Instagram: https://www.instagram.com/teamleader.eu/LinkedIn: https://www.linkedin.com/company/teamleader/Homepage: https://www.teamleader.de/Powered by www.teamleader.deProduced by www.socentic-sound.de 

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