Scripting: How to Say What You Need...to Get What You Want! Holiday Sellers' Circumstances | Ed Laine | S21 E28

Ed Lane, a 38-year real estate veteran from Seattle, led a focused training on why the holiday season can be one of the strongest times to sell. He emphasized that a seller’s personal circumstances—not the calendar—should guide listing decisions, and he provided proven scripts to address common objections about selling in December. Ed shared that December consistently ranks as his third-busiest month for closings, due to the higher motivation and seriousness of holiday buyers. He also covered how to navigate holiday décor, tax advantages of year-end closings, and the strategic benefits of getting on the market before the January listing surge.

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