Scripting: How to Say What You Need...to Get What You Want! How Long will it be in Sellers Market | Ed Laine | S19 E29

It’s a seller’s market—but it sure doesn’t feel like it. Ed explains the inventory crisis, shifting buyer psychology, and how to handle tough clients with confidence.In this data-packed and candid episode, Ed unpacks the strange paradox of today’s real estate market: a historic seller’s market that behaves more like a buyer’s market. He dives into the inventory deficit—nearly 17 million homes and growing—and explains why this isn’t going away anytime soon.Ed covers:Why we’re likely in a seller’s market for the next decadeThe impact of the 2008 recession on today’s housing shortageHow interest rates—and future rate drops—should shape buyer strategyWhy agents need to reframe conversations around price vs. total cost of ownershipA live demo of his custom GPT tool WhatWouldEdSay.com for script help and client communicationReal talk on handling volatile or emotionally reactive clients with professionalism and boundariesIf you’re looking to sharpen your market knowledge and your people skills, this episode is a masterclass in both.

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