Digital Social Hour
Why Online Business Is Exploding Right Now... | Jason Fladlien | DSH #1920
16 Apr 2026
Chapter 1: What are the reasons behind the explosion of online business right now?
In business, I'm always trying to get the best outcome for the best price. So it's kind of crazy, I haven't looked at my life insurance in years. I don't even know if what I'm paying is competitive or if I have enough coverage with how things have changed. That's why I started looking into SelectQuote.
Chapter 2: How do followers impact business growth in today's digital economy?
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Chapter 3: What is the secret to creating winning content in modern marketing?
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Chapter 4: Is there really a trust recession affecting businesses today?
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Chapter 5: How can trust be built more easily in the digital landscape?
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It's so many factors, but at the end of the day, it's this Venn diagram between what is useful and what people want. What people want is junk food. What's useful is vegetables, right? We have to find a vegetable that looks and tastes like junk food, but is ultimately healthy because we want not just to reach people. We want to impact people.
I want somebody that I can take, here's my, I call it the test. Can we take a complete and make them successful? Not a smart person, not a hardworking person. Can we take a lazy who might shove a crayon up their nose if you give it to them? And can we make them successful in spite of themselves?
Chapter 6: What distinguishes low-ticket offers from high-ticket offers?
Okay, guys, Jason on the show today, the webinar king. He's been behind the scenes for a while, but he's making a name for himself now, right? I mean, I'm your guru's favorite guru, so now I'm trying to get out there. Yeah, what caused that shift in your marketing?
So, you know, I come from 2007 in business where you couldn't buy traffic. Like, Facebook would be like, first of all, we don't even accept any advertisers who are not Toyota or Fortune 100 companies anymore. And Google was like, we don't like marketing at all whatsoever. So we don't let you on the platform.
Chapter 7: What personal upgrades has the guest made to improve focus and creativity?
YouTube wouldn't let you publish business content. They would kick you off if you tried. So we got by on either SEO or we got by with email marketing, partnering with affiliates who had audiences. So I got really good at selling to other people's audiences via email.
Chapter 8: How does meditation and discipline influence success in business?
And we set like a bunch of records, some of which stand today in their industries many years later. But Nobody checks email anymore and paid advertising works so effectively and social works so well that affiliates aren't affiliates anymore.
So I'm like, all right, if I can reach millions of people out front now without having to work with businesses who already have millions of people, maybe that's the play. Interesting.
Yeah. Yeah. I took the opposite approach. I went full organic at first and now I'm getting into paid. Smart. Yeah. You think that's smart?
No, I think it's smart. Like, when did you start, Sean? The pod's about three years old now. Yeah. So there used to be a time in the business where if you went organic, you would reach a couple thousand people, maybe 10,000 people. You just couldn't reach people. Like, the average screen time usage of most demographics these days is six to eight hours. Wow.
I know.
That's nuts. It's crazy. When I started, it was one to two hours. And there was no algorithm that can say, hey, listen, if your content is good, let me distribute it for you. So my wife and I, we had dinner last week. We put a little DJI Osmosis 3, whatever you call it there. It was five minutes of our entire dinner. And she asked me one question. I talked on it for a minute. We published it.
So far, across all platforms, 1.5 million people. Holy crap. I can have dinner and reach 1.5 million people. So 10 years ago, I could work all year and probably not reach 1.5 million people. So the dynamics are completely different. And people like yourself who either come up in this new dynamic or have pivoted to this dynamic, they're going to win.
People that are still holding onto the old ways of marketing, which have completely changed in the last three years, they're going to be dead, right? if they're not careful.
Yeah. Where do you see this going? Because you got mixed opinions on it. You got guys like Gary Vee saying followers don't matter anymore. True. Then you have people saying AI is going to be like the future of content. So you think both of those are true.
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