Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025.Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing, shipping, offers, content—for one thing: profit per visitor.Drew shares how Intelligems helps brands move beyond surface-level CRO and into truly strategic decision-making by treating pricing, shipping, and discounts as testable business levers.Stop guessing, start knowing. Install Intelligems for free: https://apps.shopify.com/intelligemsKey Insights:Why profit per visitor is more than conversion rate or revenueIt’s the only metric that balances AOV, margin, and conversion—and captures true business impact.What most brands get wrong about pricingMany haven't touched prices in years or are afraid to test them. Drew explains how to approach price testing without backlash.The roadmap to build a culture of experimentationFrom VP-level buy-in to weekly testing meetings, learn how the best teams are structured for consistent optimization.How to test pricing, offers, and shipping intelligentlyGet the real-world tactics behind straddle tests, dynamic discounts, and testing offer mechanisms.Agentic AI is coming to testingDrew breaks down how automated agents will soon handle ideation, test execution, analysis, and rollout—without human bottlenecks.If you’re still optimizing for revenue or conversion alone, this episode will change how you think about growth. It’s not just about what wins the test—it’s about what drives profit.Timestamps00:00 – The state of A/B testing and pricing strategies02:15 – Drew’s journey from McKinsey to founding Intelligems04:30 – Why pricing needs to be broader than just the list price07:10 – Dynamic pricing fears and consumer perception09:20 – Building effective testing roadmaps for DTC brands12:05 – Running price elasticity tests for better profit per visitor14:30 – Personalization strategies based on traffic sources16:45 – Optimizing Black Friday & holiday offers through testing19:30 – Creating a culture of experimentation inside your brand22:40 – How high-performing teams structure ongoing testing cycles25:10 – Statistical significance, confidence intervals & testing duration28:20 – Measuring profit per visitor vs. focusing on conversion rate30:15 – The agentic AI future of A/B testing & infinite experimentationHashtags#ABTesting #PricingStrategy #EcommerceGrowth #DTCBrands #ConversionOptimization #Personalization #ProfitPerVisitor #BlackFridayStrategy #AIAutomation #MarketingAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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