Ep 549: The Future of Unified Commerce with Shopify's Head of Retail, Ray Reddy

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we break out of pure DTC and dive into the future of retail with Shopify’s VP of Retail, Ray Reddy. We explore how Shopify is transforming POS from a mere checkout tool into a full commerce operating system, unifying online and offline, unlocking customer data in-store, and embedding AI automation in the merchant workflow.What You’ll Learn:Why treating POS as an operating system (not just a terminal) opens new growth leversHow Shopify enables 50–60% customer identification in physical stores (via Live Lookup)What technical challenges (tax, permissions, compliance) matter most in unified retailHow Shopify is integrating AI to automate catalog, imagery, and advisory tasksThe importance of choosing a commerce partner for the next 5–10 yearsBest Moments / Key Themes:Evolving POS from add-on to core productThe “unified data model” philosophy versus stitched integrationsRole of AI in freeing up founders to focus on growthThe customer experience transformation in storesThe migration trade-offs and how Shopify approaches themWhether you’re a DTC brand exploring brick‑and‑mortar or a retail brand scaling omnichannel, this episode is full of tactical thinking about infrastructure, identity, and future proofing.Timestamps:00:00 Shopify POS as an operating system04:00 How Shopify’s POS evolved beyond an add-on08:00 Why offline retail remains a massive opportunity12:00 Unified commerce and eliminating system complexity17:00 Unlocking customer data and personalized retail experiences24:00 Building with platform primitives and enabling innovation25:00 How AI is transforming Shopify’s POS and merchant support31:00 Preparing for the next major tech shift in commerceHashtags:#Shopify #POS #RetailTech #UnifiedCommerce #EcommerceStrategy #Omnichannel #RetailInnovation #AIFuture #ShopifyPOS #DTCpodcast #DirectToConsumer #RetailTransformation #AIinRetail #CommerceTrends #ShopifyTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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