Katy Calls BS
Episodes
The One Metric That Measures Business Freedom
08 Jun 2026
Contributed by Lukas
Most of us are measuring the wrong thing. The autonomy ratio is the relationship between revenue generated and manual interventions required to genera...
The Truth About Setting Up Your Business to Run While You're Off
01 Jun 2026
Contributed by Lukas
Building a digital product ecosystem that sells without you is the dream when it comes to recurring revenue. It doesn't require a complex funnel, but ...
Why Service Business Owners Only Need 3 Digital Products to Scale
25 May 2026
Contributed by Lukas
The fastest way to scale a solo service based business is not adding more products. It's simplifying to three high leverage assets that work together ...
Why Clients Trust Your Services But Not Your Digital Products
18 May 2026
Contributed by Lukas
The reason your audience trusts your services but hesitates on your digital products is not the price, the content, or the marketing, it's that trust ...
How to Prep Your Business for Summer (without Losing Revenue)
11 May 2026
Contributed by Lukas
A service business that falls apart when you slow down is not built for the flexibility we all want. That's dependency. Building digital assets into y...
Your Digital Products Are In Your Client Work
04 May 2026
Contributed by Lukas
Your first digital product is not a new idea, it's already inside your business. It's part of your onboarding process, the discovery calls, and your c...
You're Underpricing Your Digital Products
27 Apr 2026
Contributed by Lukas
Pricing a digital product based on value means setting a price that reflects the outcome your buyer receives not the time, effort, or length that went...
How to Build a Digital Product Ecosystem That Works for Your Service Business
20 Apr 2026
Contributed by Lukas
A digital product ecosystem is a connected system of assets, like microlearning, mini-courses, and webinars, built from your real expertise designed t...
Are Memberships the New Courses?
13 Apr 2026
Contributed by Lukas
We're hearing a lot about memberships lately. Recurring revenue, predictable income, and building a community of people coming back each month.It soun...
You Can't Be the Expert in Your Comfort Zone
06 Apr 2026
Contributed by Lukas
I just got back from the Creative Educator Conference in Dallas. I need to tell you what happened because I think there is something in it for every b...
AI Branding Is Just Master Resell Rights with a Better Filter
30 Mar 2026
Contributed by Lukas
There is a version of personal branding and content that is AI-generated from social media videos to podcasts to digital products. On the surface, it ...
Digital Products Are Not Your Side Hustle
23 Mar 2026
Contributed by Lukas
You've seen the advice. Go into Canva and build a digital product, throw it on your website. Or better yet, let AI write it for you. Side hustle incom...
Stop Adding. Start Editing.
16 Mar 2026
Contributed by Lukas
How Service Providers Really Build Digital ProductsThe online business world will tell you to add you more. New offers, new products, new digital thin...
Turn Your Expertise Into Digital Assets
09 Mar 2026
Contributed by Lukas
I bet you already have digital assets that exist for your business sitting on your computer. The most valuable digital products come from those simple...
Outgrowing Your Business: What's Next?
02 Mar 2026
Contributed by Lukas
There's a phase of business growth no one prepares you for when you start out. The moment when everything is working but no longer working for you. In...
Do You Really Want Passive Income?
23 Feb 2026
Contributed by Lukas
Everyone says they want passive income but they don't build towards it. In this episode, I'm talking about the difference between passive income and a...
Stop Trying to DIY Your Scaling Strategy
16 Feb 2026
Contributed by Lukas
I love a good DIY moment but there's a time and place for it. I'm calling out the over-glorified DIY mentality of entrepreneurship this week. And it m...
Scaling is Not That
09 Feb 2026
Contributed by Lukas
Is your goal to SCALE or GROW because they are not the same? Most business owners say they want to scale, but then add more offers, chase clients, and...
Client Access Is Not the Value
02 Feb 2026
Contributed by Lukas
In this episode of Katy Calls BS, I'm calling out a big design flaw I see in business, the belief that clients need access to you in order to get resu...
Stop Saying Digital Products Don't Work
26 Jan 2026
Contributed by Lukas
Digital Products aren't the problem. I bet you created a really good one. But if it was random, didn't have a job, or you dabbled, then I could see wh...
More Clients Won't Scale Your Business
19 Jan 2026
Contributed by Lukas
How many times have you told yourself that you need more clients to fix your revenue problems, to scale, or before you can do anything in your busines...
PR BS in the Online Business World
12 Jan 2026
Contributed by Lukas
There's been a lot of noise this week in the online space with industry names making big moves. And the internet loves to spin that into hot takes, pa...
New Year Energy BS
05 Jan 2026
Contributed by Lukas
If January hit and you already feel behind, overwhelmed, or like you should be doing more, welcome back to Katy Calls BS!We are kicking off 2026 by ca...
Automatic Income for 2026
22 Dec 2025
Contributed by Lukas
You've heard of passive income but let's build automatic income instead! In this episode of Katy Calls BS, I'm breaking down what automati...
The No BS Audit
16 Dec 2025
Contributed by Lukas
Before you set goals for the new year, you need to audit what happened this year. Not what you wanted to happen, not the goals you didn't meet or ...
This Year Called My BS
08 Dec 2025
Contributed by Lukas
This year was messy, clarifying, exhausting, and sort of helpful?It's years like this in business, when it may not explode in growth, that show yo...
Don't Make These Digital Product Mistakes
01 Dec 2025
Contributed by Lukas
There are plenty of good and bad digital products. I've seen a lot of mistakes as an instructional designer and these are the most common. If you ...
Gratitude Without the Scorecard
24 Nov 2025
Contributed by Lukas
You know what gets really tricky in business? Navigating friendships, support, and expectations. So in this episode, I'm calling BS on the idea th...
Stop Making Boring Digital Products
17 Nov 2025
Contributed by Lukas
Let's calls BS on one of the biggest problems in digital product creation: making the product for you instead of the people you're trying to h...
Why Your Digital Products Aren't Selling
10 Nov 2025
Contributed by Lukas
Let's call BS on random digital products. If you've tried digital products and they didn't sell. Or you are wondering why some creators se...
The BS of the Over-Confident
03 Nov 2025
Contributed by Lukas
Do you ever wonder how some people seem so confident when they sell online? Or why there are certain people who have a delusional confidence about the...
Is the Kit Price Hike Really BS?
27 Oct 2025
Contributed by Lukas
All the prices are rising right now. Is this really THAT surprising? We're exploring the recent wave of email platform price increases that had th...
From Dean to Logan: Your Business Dating Eras
20 Oct 2025
Contributed by Lukas
Your business goes through phases just like Rory Gilmore's love life. We're keeping with our theme celebrating the 25th anniversary of one of ...
Business Lessons from Gilmore Girls
13 Oct 2025
Contributed by Lukas
It's the 25th anniversary month of Gilmore Girls and it's one of my favorite comfort shows but did you ever think it could be full of business...
Q4 Panic is BS: Do This Instead
06 Oct 2025
Contributed by Lukas
It's officially Q4, aka the season where entrepreneurs start freaking out about Black Friday, holiday promos, and end of year goals. But the truth...
The Truth About Digital Products Today
29 Sep 2025
Contributed by Lukas
Forget the idea that you have to build a massive, signature course to succeed online. That's so 5 years ago (and honestly, BS).In this episode, I&...
The BS of Business in 2025
22 Sep 2025
Contributed by Lukas
As we enter Q4, the business landscape is shifting faster than ever. In this episode, we're talking about the evolving world of business strategy,...
The BS of Politics and Your Business
15 Sep 2025
Contributed by Lukas
2025 has been a wild year for entrepreneurs, really everyone. Pretending business happens in a bubble is BS.In this episode of Katy Calls BS, we'r...
Marketing Like Everyone Else is BS
08 Sep 2025
Contributed by Lukas
Entrepreneurs are tired. Tired of the recycled scripts, fake "success stories," and feeling like the only way to succeed is to shout louder ...
Visibility is NOT the Problem
01 Sep 2025
Contributed by Lukas
Your perfectionism is creeping in again.So many entrepreneurs and business owners swear they need to "build their audience first" before the...
Fully Booked and Tapped Out?
25 Aug 2025
Contributed by Lukas
Being fully booked sounds like the dream, right? But here's the reality, many entrepreneurs hit capacity with client work and still feel broke, bu...
Organization Is Not Your Answer
18 Aug 2025
Contributed by Lukas
I've heard so many times. You think you need to get organized before you launch your next offer, work with that coach (or me!), or create your dig...
Just Launched? Here Are Your Next Steps
11 Aug 2025
Contributed by Lukas
You just launched and everyone is telling you to ride the momentum. Or you are in a really good place in your business and your first thought is to ca...
The BS of Never Slowing Down
04 Aug 2025
Contributed by Lukas
Do you ever feeling like ghosting your business because life is just too much? You are not alone.In this episode of Katy Calls BS, I'm calling out...
The BS of "No Time" for Digital Products
28 Jul 2025
Contributed by Lukas
We're kicking of a new chapter. After celebrating 100 episodes, it's time to focus on the BS that keeps smart entrepreneurs stuck. You know wh...
100 Episodes of BS: What I've Learned About Burnout, Launching & Sustainable Business Growth
21 Jul 2025
Contributed by Lukas
We made it to 100 episodes of Katy Calls BS! You know I had to make this one extra special.In this episode, I'm calling out the top 5 biggest BS b...
Creating in the Chaos
14 Jul 2025
Contributed by Lukas
Things feel chaotic right now. In the summer, the world, it's a lot.If you're struggling to create, launch, or even think straight in your bus...
AI + Digital Products: The good, the bad, the BS
07 Jul 2025
Contributed by Lukas
AI is everywhere but is it helping you build a better digital product or just making you sound like everyone else in the online space?In this episode ...
Is your product helpful or sellable? (They aren't the same)
30 Jun 2025
Contributed by Lukas
You poured your heart into your digital product and got nothing. No sales or very little so what happened?It's not that your offer isn't good,...
Are you stuck or overthinking?
23 Jun 2025
Contributed by Lukas
You say you’re “still working on it,” but let’s be honest… you’re stuck in overthinking mode.And I’m calling BS on the idea that more tw...
The Big Launch is BS
16 Jun 2025
Contributed by Lukas
You know when you hear about someone's big first launch and yours flops? Then you feel like a total failure. Well you aren't!You've been sold the stor...
Summer is Digital Product Season (Stop putting it off)
09 Jun 2025
Contributed by Lukas
Summer might be a great time to slow down but it's not time to lost momentum. It's actually the perfect time to work on your digital product. ...
Low-Ticket Lies: The Truth About Low Cost Offers
02 Jun 2025
Contributed by Lukas
You know you've seen the ad or heard someone say they made their millions from a $27 or $47 offer. Someone has tried to sell you the dream that it wil...
Stop Hiding Behind Your Slides
26 May 2025
Contributed by Lukas
Think you have to use PowerPoint or Canva slides to create a legit course or digital product?Let’s go ahead and call BS on that. In this episode, I’...
More course content ≠ more value
19 May 2025
Contributed by Lukas
Let’s call it what it is: Course bloat is killing your digital product.In this episode, I’m calling BS on the myth that stuffing your course with ...
Stop Wasting Time on Products That Don’t Sell
12 May 2025
Contributed by Lukas
You’ve got the idea. You’ve got the digital product. But… crickets.If you’ve ever wondered why your course or digital product isn’t selling ...
Burnout, Boundaries, and Building a Business That Actually Works for You w/ Mary Laske Bell
05 May 2025
Contributed by Lukas
Real talk time…building a business while raising a family can feel really hard, and if you’ve ever found yourself on the brink of burnout—or eve...
From Invisible to Interviewed—Standing Out in a Crowded Job Market w/ Kelly Simants
28 Apr 2025
Contributed by Lukas
If you’re thinking about applying for a job—especially if you’ve taken time off from a corporate career to raise your kids or run your business—...
Let’s Talk About What Kids REALLY Need w/ Danielle Lindner
21 Apr 2025
Contributed by Lukas
We all want to raise kind, confident, emotionally healthy kids—but sometimes the biggest opportunities to help them get there are in the small, earl...
What If Content Creation Didn’t Have to Feel So Hard? w/ Jenna Faye Madden
14 Apr 2025
Contributed by Lukas
Ever feel like you’re doing all the things and following all the “rules” when it comes to creating content for your business but it just isn’t...
What Most Business Owners Get Wrong About SEO w/ Rg Enzon
07 Apr 2025
Contributed by Lukas
Ever gotten the idea online that adding SEO to your site is the key to overnight success? Yeah…you’re not alone. But today, we’re calling BS on ...
Calling BS on Toxic Masculinity, PTSD Myths & Mental Health Stigma w/ Christopher Birstler
31 Mar 2025
Contributed by Lukas
We’ve come a long way in how we talk about mental health in our society… but there’s still so much we’re not talking about—and a lot of BS t...
Busting the BS myths around Hypnotherapy w/ Craig Meriwether
24 Mar 2025
Contributed by Lukas
There’s a ton of baggage around the word hypnosis, but there’s actually a lot of really interesting science and evidence behind it and it can be a...
What the Marketing “Experts” Don't Tell You w/ Tai Goodwin
17 Mar 2025
Contributed by Lukas
If you’ve been online for any length of time, I’m sure you’ve seen more than one marketing or sales “expert” telling you to just “do or bu...
Focus on THIS instead of social media vanity metrics for business success w/ Emma Donnelly
10 Mar 2025
Contributed by Lukas
Y’all probably know how I feel about chasing viral status on social media, but it’s such a hot topic in the social media world still that keeps to...
The BS of high follower counts w/ Lynsey Mahoskey
03 Mar 2025
Contributed by Lukas
If you’ve ever looked at someone’s follower count online and thought, “I wish I had that many followers…they must be making SO much money!” ...
Mindset is the foundation of success w/ Ashley Pakulski
24 Feb 2025
Contributed by Lukas
When it comes to creating the success you want in your business, strategy isn’t the only important piece. Doing the inner work around your mindset i...
Business isn’t linear w/ Kimberly Bannick
17 Feb 2025
Contributed by Lukas
If you’re somewhere in the middle of growing your business wondering if all of the things you’re feeling are normal, you’re in the right place. ...
The path to net worth is self worth w/ DeDee Cai
10 Feb 2025
Contributed by Lukas
If you’ve ever found yourself feeling shitty because it seems like everyone else has had overnight success in their businesses, while you’re just ...
Not all financial advisors are created equal w/ Lyndsey Monahan
03 Feb 2025
Contributed by Lukas
You work hard for your money and want to do fun stuff with it, so you want to find someone that can legitimately make it work for you and help you mak...
The BS on viral content w/ Amy Atkinson
20 Jan 2025
Contributed by Lukas
You’re not alone if you’ve found yourself chasing some magic formula for creating viral content under the assumption that if you could JUST get yo...
Navigating the good and the ick in the coaching industry w/ Heather Wylde
13 Jan 2025
Contributed by Lukas
If you’ve ever been burned by a coach or program since becoming an entrepreneur, you’re unfortunately not alone. There’s been a lot of ick, BS, ...
The BS of the “Big 3” Payment Processors
06 Jan 2025
Contributed by Lukas
If you’ve got a business you know that you’ve got to have a way to take payments from clients, and after a quick Google search you probably landed...
How to work smarter, not harder w/ Donna Dube
30 Dec 2024
Contributed by Lukas
I doubt you started your business so you could work nonstop, lose sleep, not see your friends and family, drop all of your hobbies, etc. None of us di...
The BS on AI-created content w/ Chad Wooters
16 Dec 2024
Contributed by Lukas
AI is a hot topic—especially in the online business space—and it often leaves people either thinking, “No way am I gonna use it; AI’s going to...
How to sell on social without the ick w/ Heidi Medina
09 Dec 2024
Contributed by Lukas
When it comes to selling and marketing on social media, most business owners think either “I’m posting all the time, so where are the clients?!”...
Less is more: the BS of hustle culture w/ Brandon Gano
02 Dec 2024
Contributed by Lukas
There is just so much BS when it comes to the idea of hustling in business, and y’all know I’m not a fan. I’ve often spoken out against hustle c...
4 overlooked (but highly effective!) pieces of the marketing pie w/ Emily Aborn
25 Nov 2024
Contributed by Lukas
When you think about marketing for your business, I’ll bet your mind goes to posting on social media everyday. (And maybe some dread comes up with t...
Navigating grief and loss in the workplace w/ Margo Fowkes
18 Nov 2024
Contributed by Lukas
Grief is not a linear process, and it’s not done just because someone has had time off or their bereavement leave. So whether you or someone you wor...
Blocking out the noise online so you can do business YOUR way w/ Mikkel Leslie
11 Nov 2024
Contributed by Lukas
If you’re on social media at all as a business owner, you’ll know there’s so much noise there! Lots of “experts” telling you that “you’v...
The BS on copywriting professionalism w/ Sarah Wayte
04 Nov 2024
Contributed by Lukas
Do you ever worry about being professional when you write the copy (aka words) for your website or social posts? Most entrepreneurs worry a lot about ...
Simple daily self-care practices to avoid burnout w/ Daniela Wolfe
28 Oct 2024
Contributed by Lukas
We don’t go into business to get burnt out, but the truth is that when we’re following our passion—whether it’s our business, our kids, our re...
The BS of insurance misconceptions w/ Lorena Tomasini
21 Oct 2024
Contributed by Lukas
People can get a bit nervous when talking about insurance stuff, so today I’m bringing you a guest who is calling BS on common misconceptions and ov...
The BS of business revenue numbers w/ Kelly Goode
14 Oct 2024
Contributed by Lukas
Like most entrepreneurs, you probably dove into business—excitedly!—because you had this idea you were passionate about, but then you realized the...
Debunking the mystery around SEO with Tanja Aelbrecht
07 Oct 2024
Contributed by Lukas
SEO is a big topic, and it’s so much more than just researching and pulling keywords! So let’s debunk some of the mystery around what it actually ...
The BS of the Instagram and content strategy rulebook w/ Kaitlyn David
30 Sep 2024
Contributed by Lukas
If you’re feeling burnt out on the strategies the social media “gurus” say you have to follow in order to be successful (that changes every frea...
The BS of the misconceptions about sales with Bill Becker
23 Sep 2024
Contributed by Lukas
If you think about sales and immediately think about pressure, lies, trickery, or just grossness, you don’t want to miss this episode! Because the t...
The BS of the productivity world for women with Elise Enriquez
16 Sep 2024
Contributed by Lukas
Here’s the thing…as a woman in our society, the truth is you really DON’T have enough time for everything you’ve put on your to do list. But i...
The BS of “Having It All” with Markella Kaplani
09 Sep 2024
Contributed by Lukas
The idea that we can be ambitious, career driven, dedicated to work AND 100% there for our kids…it’s practically impossible. We can’t win. But w...
9-5 or 24/7? The entrepreneur life
02 Sep 2024
Contributed by Lukas
If you are new here, I am not a fan of the hustle culture. Which is why I wanted to dive into this topic of small business owners working 24/7 or wear...
The BS of planning content
28 Aug 2024
Contributed by Lukas
Listen before you plan your next batch of content. Planning content doesn't have to be hard. I hear a lot about planning content in 30 days or p...
Why you shouldn't pick your course type first
20 May 2024
Contributed by Lukas
One of the biggest mistakes I see in the course creation, course development world, is someone picking their course type first. In today's episod...
Getting Your Business Summer Ready
13 May 2024
Contributed by Lukas
If you like to slow down a bit in the summer because your kids are off and your schedule is just crazy, but you still want to keep things rolling in y...
The worst advice ever
06 May 2024
Contributed by Lukas
Have you ever found yourself comparing your business and progress to others on the internet? I think we all have, and it can leave you comparing HARD ...
One time doesn’t make you an expert
29 Apr 2024
Contributed by Lukas
Have you ever been burned by someone claiming they’re an “expert” who happens to have great marketing skills, but it turns out they’ve only do...
The biggest mistakes with course development
22 Apr 2024
Contributed by Lukas
I've been in Instructional Design and Development world for a while helping people take their knowledge and turn it into a profitable course. In t...
Imposter syndrome sucks
15 Apr 2024
Contributed by Lukas
Chances are, you’re no stranger to imposter syndrome. You know…that feeling like you don’t know what you’re doing in your career and surely ev...
Is a course really passive income?
08 Apr 2024
Contributed by Lukas
I know you've heard this. A course is a great source of passive income! Well, yes and no. It can be but I think it depends on the type of co...
What to do if your course flops
01 Apr 2024
Contributed by Lukas
So you made a course, followed everything you’re “supposed to do”...and it still flopped? What should you do? The answer isn’t to burn it all ...
The BS in the Health Industry
25 Mar 2024
Contributed by Lukas
There’s so much BS in the health industry, and my guest and I are breaking it down for you today! Abby Pagud is the CEO and founder of Kapital Healt...