Kiwi Yarns
Social media powerhouses Mike and Joelle Legg on going viral, setting boundaries, and navigating the wellness industry
16 Mar 2025
Mike and Joelle Legg have over a million followers on every social platform they’re on and are loved worldwide for their funny, relatable marriage content. They met at a flat viewing 19 years ago, have two boys, and recently swapped the hustle of Tāmaki Makaurau for a quieter life in Whangamatā. Joelle opens up about her experience with postpartum depression and the vital support Mike provided, while Mike reflects on his transition from owning Auckland’s Boxing Alley gym to becoming a full-time content creator - setting a goal to make a viral video every day! But with social media playing such a big role in their lives, how do they protect their kids from screens?
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