SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
18 Sep 2017
Chapter 1: What is the main topic discussed in this episode?
founded June Group back in 2005. You gotta stick with it to be successful. It takes a lot of discipline, again, to make these things work.
Chapter 2: What does Jun Group do and how does it engage consumers?
He is really the epitome of the slow hustle, the slow profitable hustle. Now 75 employees, they passed a million bucks in ad spend processed in 2008. Now obviously 2017, like I said, 75 employees.
Chapter 3: How does Jun Group's advertising model differ from traditional methods?
They've been growing 10 to 20, 25% year over year. They make money by taking kind of a cut or a cost per engagement. They're driving for their brands through to their publishers. This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 4: How has Jun Group achieved profitability in the ad tech industry?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk.
Chapter 5: What is Jun Group's revenue model and pricing structure?
Five and six million.
Chapter 6: What challenges did Jun Group face in its early years?
He is hell bent on global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka.
Chapter 7: How did Jun Group leverage mezzanine debt for growth?
Many of you listening right now don't have time to listen to every B2B SaaS CEO that I've interviewed. If you want to get access to the database I've created,
Chapter 8: What lessons did Mitchell learn from his entrepreneurial journey?
with year-over-year growth rates, customer accounts, margins, and many, many other data metrics and data points, you can go to getlatka.com. Here's the thing, though. This database, I keep it to myself. It's so freaking valuable. And to preserve the quality of the data and make sure that the people that have access to it have a true advantage, I'm only letting 10 companies on each month.
So we're full this month, but you can go to getlatka.com to get on the waiting list for next month and And look, there's big people on the waiting list. I mean, the biggest VCs you've ever heard of. You've probably heard of them. They're big, private equity, billions and billions under management. So it's an impressive waiting list. Go get on now at getlatka.com. This is episode 786.
Coming up tomorrow morning, Eyal Herzog joins us. He launched Bancor Network, one of the world's top ICOs with over $163 million raised. So how did he do it? And where does he think the crypto world and Bitcoin and Ethereum are going? Well, tune in to find out. Hello, everyone. My guest today is Mitchell Reitgut. He's the CEO and co-founder of June Group.
Now, prior to founding June Group in 2005, he led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. You know, those are one of the big guys. As general manager and creative director, he helped grow Bates Interactive into a 70-person integrated unit with clients such as EDS, Warner Lambert, and many, many others.
Before joining Bates, Mitchell served as creative director at Think New Ideas. He began his career as art director at Gray Advertising, where he created print and television advertisements for clients. Throughout his career, he's worked with major brands across industries, including Procter & Gamble, Parker Brothers, Budweiser, Rockport, Reebok, and Sony.
Mitchell, are you ready to take us to the top? Ready to roll. All right. So you have free Budweiser for all of us, right? Absolutely. That's how it works.
That's in the contract that you and I signed.
That was the bribe. All right. Tell us what June Group does. We got some of your background. What's June Group do and how do you make money? What's your revenue model?
So the name of the company, J-WEN, means truth. And I founded it, as you noted, many moons ago out of my house with this idea that advertising could be transparent and honest and actually deliver tangible results. So our job is to get millions of people to engage with video and visit websites from Fortune 500 brands. So today we have about 75 people across four different cities in the U.S.
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