How to create your brand story - Guest Cassie Roma

Why having a strong brand story is more important than ever! Episode one of the SME&E Festival Podcast, with special guest Cassie Roma. We get micro into  Brand and Storytelling, why you should have one and if you have not got one yet, how you can develop your own brand story. The SME&E Festival Podcast is delivered to you by DHL, connecting your business to the world! You can get a special discount by using the below code (if you are New Zealand Based) Discount: 30% off international shipping when code SAVE30 is entered at checkout on MyDHL+ Our guest Cassie says  "if I had to put “What I Do” into a singular, succinct phrase it would be this: I’m a storytelling, public-speaking, social media + digital marketing OG with a penchant for human insight when applied to strong data, deep creativity, firm strategy, & impactful community advocacy.  With equal parts head and heart, I develop individualized content and communications solutions for clients big and small. I think omni-channel and audience first to drive deep engagement, customer advocacy, brand equity – all the while increasing revenue & positive brand sentiment for clients. We asked cassie what her favourite brand is and why, her answer was Wildfang @wearewildfang Cassie has just written a book F*CK YOU MARKETING, PS I LOVE YOU is a truth-bomb-laden love-letter-and-middle-finger to the profession of marketing & to marketers themselves. In the modern world where we’re inundated with over 10,000 marketing messages, advertisements, distractions, & interruptions daily, this book serves as a big reminder to not take ourselves too seriously (unless, of course, we’re actually doing serious work). You can get your own copy here  Follow us on LinkedIn here https://www.linkedin.com/company/nz-sme-&-entrepreneur-festival Let our team send you the podcast each week directly to your inbox  - [email protected]  NZ SME&E Festival Powered by Xero  8-9 November Auckland - Vodafone Events Centre

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