EP 31 | With Jonathan Kvarfordt | What's the Blueprint for Selling AI Ethically & Effectively?

Tune in to a compelling episode of "What About AI Agents," where host Philippe Trounev sits down with Jonathan Kvarfordt, Head of GTM Growth at Momentum.io and founder of GoToMarketAI Academy. Kvarfordt, who teaches people real business impacts using AI, shares his deep expertise on the evolving landscape of AI.The conversation kicks off with Kvarfordt's unique journey into AI, stemming from a decade in sales and enablement. He recounts his early exposure to AI technology and how the release of ChatGPT two and a half years ago spurred him to launch GoToMarketAI Academy, recognizing that most people weren't utilizing AI to its full potential.Kvarfordt dives into the hyper-competitive AI market, emphasizing that companies with small teams are achieving remarkable success by focusing on intuitive and simple user experiences. He argues that this focus drives a "viral network effect," leading users to enthusiastically recommend tools like Lovable and Cursor.A central theme is the debate between vertical and horizontal AI solutions. While horizontal tools can achieve broad adoption, Kvarfordt champions the verticalized approach for many SaaS founders, especially those with limited resources. He posits that deep understanding of a specific persona's problems allows for more tailored solutions and significantly less competition in "blue ocean" vertical markets.#AI #AIAgents #GoToMarket #PromptEngineering #Automation #SaaS #BusinessStrategy #Innovation #Podcast #Podmatch

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