Ep. 133 - In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports

Esports has erupted into the mainstream as a central form of entertainment in recent years. The role of social media channels has helped to push it from a subset of sports culture to an industry in its own right - expected to generate $1194.8 million in 2021. So how can brands capitalise on the rise of esports to reach a new audience? In this episode, we're joined by Luke Donovan-King, director of digital marketing and product at Guild Esports. We discuss the characteristics and behaviour of esports fans that make them such desirable consumers, the opportunities that streamers present for a new wave of influencer marketing, and what brands can learn from Guild Esports' unprecedented approach to creator collaborations.

There are no comments yet.

Please log in to write the first comment.