#47 Are you socials ready for the next Testamentary Trust trend?

Are you socials ready for the next Testamentary Trust trend? Your law firm's social media isn’t just about dancing reels or legal fun facts — it’s often your prospective client's first impression of you. And if a potential client lands on your profile and can’t tell how you can help them and how to work with you in 5 seconds flat? You’re losing them. A few weeks ago, testamentary trusts had their moment in the sun on instagram and tik tok and it was fascinating to watch which members of the TT Precedents Club were able to capitalise on this opportunity and which firms were left behind. In this episode, I'm sharing some of my thoughts on the non-negotiables every estate planning lawyer should have on their social media profile. This isn’t about your content going viral. It’s about turning profile visits into paying clients. Tune in to learn how to make your online presence feel like your most confident, client-converting self. Download our free conversation template here to help make it even easier to create your social media posts.

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