Young and Profiting with Hala Taha
Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic
08 May 2026
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Chapter 1: What is the main topic discussed in this episode?
Today's episode is sponsored in part by Shopify, Quo, Indeed, Fabric, and ZocDoc.
Chapter 2: Why is being 'normal' detrimental to entrepreneurs?
Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at shopify.com slash profiting. Quo is an AI-powered phone system that brings your calls, texts, and contacts together in one place.
Chapter 3: How can I break limiting beliefs about money?
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Chapter 4: What should I consider when choosing a life partner?
I'll see you next time.
Chapter 5: What are the three money rules for building wealth?
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Chapter 6: What does it mean to build an empire?
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Chapter 7: How do I handle negativity while staying focused?
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Chapter 8: What does it mean to live and lead from your future self?
Yap gang, most people out here are playing safe, and that's exactly the problem. When you settle for normal, you're one bad day away from losing everything you thought you had. Today's guest is Elena Cardone, entrepreneur, author, real estate mogul, and the powerhouse behind one of the most influential family empires in the world.
Elena built her success along her husband, Grant Cardone, and she's here to share exactly how. In this Yap Classic episode, Elena gets real about overcoming a turbulent past, breaking through her limiting money beliefs, and stepping into her role as the queen of a multi-billion dollar empire.
You'll walk away knowing how to build wealth, protect your most important relationships, and start thinking bigger than you ever have. And if you're new here, take a moment to hit that follow button so you never miss a drop of value on Young and Profiting Podcast. Let's get right into it with Elena Cardone. Elena, welcome to Young and Profiting Podcast. Hello, Hala. How are you? I'm doing great.
I'm super excited for today's episode. Elena, before we dive into your journey, I did want to get insight from one of your most famous quotes that I found. And you say that normal is the most dangerous condition you can be because it gives you a false sense of security. So drawing on your own life experiences, I thought this would be a great way to open up.
How does normalcy generally hold people back?
Well, it holds people back because you don't strive to go further and to build up an abundance, either in mindset, finances, resources. When you think you're okay and you make sense of okay, it's detrimental because it only takes one incident to come in and wipe it all out.
whether that is an economic collapse or somebody in the family gets sick or dies or becomes incapacitated, the entire system becomes threatened and can't withstand. So that's why I say normal is so scary because you make sense of barely getting by, but you convince yourself that you're just fine and you have enough, you are enough, you've done enough, and then whoop,
the blanket can get pulled out from under you. Yeah. So I'd love to learn more about how you grew up. Well, I grew up in New Orleans, Louisiana. You know, I had a really great childhood. I was kind of a tomboy. And then one day, my best friend across the street, she perished in a fire that unfortunately I was there. I witnessed the whole thing. It was devastating to me.
And because I was so young and didn't know how to kind of cope with that, I went down this dark road of... self-medicating to try to just numb it and deal with it. So I feel like I wasted a lot of years trying to, rather than confronting. But out of that, what got me out of New Orleans was an acting career. I saw, okay, I can maybe succeed in an acting and modeling career.
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