Ken Okazaki
Appearances
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
Yeah, I should probably look that up. I don't know if the numbers have gone up or down. And that was a couple years ago, I wrote that book. But I don't know about you, but I happen to use my phone in the toilet. And when I realized that, there's that huge percentage. Because that's kind of like literally your downtime, right?
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
So that's when you're like, you know, you're checking messages, looking at social media. And there's a couple of things going on here. And right now it may seem obvious, but when I first presented this at a conference, everybody was like, oh my, you know, smack my head. Like that's so obvious. Why didn't I think of it? But when your audience is in the toilet, you have to Well, put it this way.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
Tune your videos as if you're speaking to someone on the toilet. So there's a couple of things that we want. Number one, you want to make sure there's captions on every single word because when you're in a public bathroom, it's very rare that you're going to want the speakers blaring while you're in there, right? So immediately someone's going to mute. If they can't hear you,
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
or read you, then they're going to skip off, right? So that's rule number one. Rule number two about the toilet strategy is the length. There are so many times where I've seen a video and I thought, this is great. And then what we've done is eye tracking tests. The first thing we look at is the title to see if we want to stop. The second one is the person's eyes.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
The third place we look, believe it or not, is the play bar to see how long it is. And that's through eye tracking data. And if the video is too long, like you probably want to spend five minutes in the bathroom max.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
If it's a 20 minute video, what happens is this is a great video, but I don't have 20 minutes to save for later, which by the way, nobody ever goes to the save for later video and actually watches them. It is a black hole where things go in and never come back out. So you never want to get saved for later. So there's the length. You want to keep it, you know, two minutes max.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
Nowadays, it's under a minute. It keeps getting shorter. Oh, the third thing is really the big title on top. Now, that's kind of changed because nowadays with the way TikTok format videos have really taken over, The algorithm chooses what shows up. It's not what you subscribe to. So it doesn't matter quite as much.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
But I think it's quite effective on some platforms where the thumbnail is going to be much more prominent than the actual video itself. For example, YouTube.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
If you don't show up, things don't happen. And that's when success builds on success. And that's when people start realizing, hey, this person is a pillar in this vertical, in this niche, in this industry. And the more they hear you, the more they want to hear about you. I'm not going to go into too much detail here for the sake of time, but the rock stars are the people who
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
in a nutshell, you're no longer pushing your content. Your audience is pulling the content from you. The demand for it is greater than your effort to push it out there. You're getting more people to share it. You're getting people requesting to be on your show.
Young and Profiting (YAP) with Hala Taha
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
You're getting so much engagement that you'll never run out of ideas because you can just look at the comments and use that for your content ideas. And that's that feeling of getting pulled. And Once you reach that, there's a lot of people who just realize that there is this, I guess it's like the flywheel type of feeling. And that's flow. And that's where I want all my clients to get.
Young and Profiting (YAP) with Hala Taha
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
We have this one-on-one coaching with our clients because a lot of agencies, they actually provide all the tools. They say, just send us the video and we'll do everything else for you. Send us the podcast. We'll do everything or we'll give you all the gear. And the gap in the market is huge. actually someone to show up and live direct and coach people.
Young and Profiting (YAP) with Hala Taha
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
A lot of people, they don't create it because they don't have the time, their schedule's too full, or they get set up and then their hour turns into 15 minutes because of all the other stuff they have to take care of, but the accountability. So our coach is actually now using some AI, using their own experience as marketers We'll create all of the content plans. And that's the hook.
Young and Profiting (YAP) with Hala Taha
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
Whether it's a question you ask them that they can answer, whether it's finish the sentence, whether it's a framework. I have a few frameworks, like what I just showed you, the number and the emotional word. There's a hundred others. But we'll get them all planned out. And then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour.
Young and Profiting (YAP) with Hala Taha
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. It's like... I can't think of an analogy here, but it just gets us there faster. So we're no longer starting from zero. We're starting from maybe 60 or 70 and then our coaches will finish the rest.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, there is what you do well. I've been researching you too, is you can either do the movement with your hands and with the camera and get that uploaded right away, or you can send it to an editor and they do the movement with titles, with emojis, with little animations on screen. All of that is movement. So if you're not at the level where you can edit like that, then use practical movement.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But if you have an editor, then they can do that for you.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, there's two things you got to know. Number one, avoid direct sunlight. It's going to make you like 10 years older. If that's what you're going for, then go for it. But most people are not. But the most important thing is to just hold your camera up, look at your face and turn around 360 wherever you're at.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then you'll very quickly see where there's more light coming from in front than behind. And that's really the most basic tip you can keep that will be effective everywhere.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So you go into a hotel room, you want to make sure that you're facing the big window and you're not having it as your background because that's going to make you either look like a silhouette or make the background look like it's totally white. So face the light. And if you got that, then I think that everything else falls into place pretty quickly.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Wow, you did do your research. So 17 years old, this actually started when I was eight years old. And I'm going to compress this as much as I possibly can to honor everybody's time. But there was a time I was sitting in the back of the classroom and I realized the teacher was teaching the same thing that was being taught a week ago.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I went to my dad, I said, dad, why do they keep teaching the same stuff? And he says, well, maybe someone in the class didn't get it. And at that moment, I realized that they're teaching everything to the pace of the slowest person. And I started feeling claustrophobic. I started feeling stressed about it. And I said, how much more of this is there?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, I don't know about you, but I happen to use my phone in the toilet. And when I realized that there's that huge percentage, because that's kind of like literally your downtime, right? So that's when you're like, you know, you're checking messages, looking at social media. And there's a couple of things going on here.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And right now it may seem obvious, but when I first presented this at a conference, everybody was like, oh my, you know, smack my head. Like, that's so obvious. Why didn't I think of it? But when your audience is in the toilet, you have to, well, put it this way. tune your videos as if you're speaking to someone on the toilet. So there's a couple of things that we want.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And he explained, you're in elementary school, you know, then there's junior high. And I was like, then I'm done, right? And he goes, well, then there's high school. And I said, and then I'm done, right? And he goes, well, you know, then there's college. And at that point, I was like, there's got to be another way. So long story short, he got me enrolled in American curriculum in Japan.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Number one, you want to make sure there's captions on every single word because when you're in a public bathroom, it's very rare that you're going to want the speakers blaring while you're in there, right? So immediately someone's going to mute. If they can't hear you or read you, then they're going to skip off, right? So that's rule number one.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Rule number two about the toilet strategy is the length. There are so many times where I've seen a video and I thought, this is great. And then what we've done is eye tracking tests. The first thing we look at is the title to see if we want to stop. The second one is the person's eyes. The third place we look, believe it or not, is the play bar to see how long it is.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's through eye tracking data. And if the video is too long, like you probably want to spend five minutes in the bathroom max. If it's a 20 minute video, what happens is this is a great video, but I don't have 20 minutes to save for later, which by the way, Nobody ever goes to the save for later video and actually watches them. It is a black hole where things go in and never come back out.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So you never want to get save for later. There's the length. You want to keep it two minutes max. Nowadays, it's under a minute. It keeps getting shorter. The third thing is really the big title on top. Now, that's kind of changed because nowadays, with the way TikTok format videos have really taken over, The algorithm chooses what shows up. It's not what you subscribe to.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So it doesn't matter quite as much. But I think it's quite effective on some platforms where the thumbnail is going to be much more prominent than the actual video itself. For example, YouTube.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I do know it. You are everywhere.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think that people have been fighting for, like say fighting against it for so long because radio came up before TV, right? There are silent films also where, but they had to have an orchestra right in there. So sound has always been such a big part of it. But sound is something that is most enjoyed as a group setting.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Now everything is going to individual entertainment where every single person, I have six kids, by the way.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'm Japanese. I live in Japan. I've never lived in the States, even though I sound kind of American. It's because I got enrolled in an American school. So this allowed me, because it was a correspondence course, to go at my own pace. So by 17, I'd finished everything. And I told my parents I want to leave home.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
When I grew up and there was movie night, we all sat together around the one tiny TV. Like that was the whole family. Now it's like, let's movie night. Everybody's just like, I'm watching this series and I'm watching that series. I'm on my phone. I'm on my iPad. We're on the TV. So it's becoming an individual experience.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And just like at work, you're not going to get a group of coworkers to sit around and watch a program. Everybody's like at the cubicle, in the bathroom, in the hall, you know, on there getting a cup of coffee. It's an individual experience. And as an individual experience, sound is becoming less and less prominent.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Now, I know a podcast experience is completely different and we're not, that's a completely different category. But when it comes to the decoupling of the visual experience and the audio experience, the main reason is because it's becoming an individual experience where sound radiates in all directions, whereas light can be directed just toward your eyes.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Very true. You finish the edit, then watch it back without sound. And if it's not fun, then fix it. That's the quick hack around that. If you're not enjoying it without sound, then fix it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So a lot of people have looked at courses, right? Like somebody teaches you, here's how to make money and here's how to get clients. And I've gone through a lot of them myself. And almost all the time, there's going to be some form of like, okay, you got to sign up to ClickFunnels or HighLevel or whatever other platform there is. And there are a lot of great ones out there.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I've surveyed a whole bunch of people who actually went through courses. And one of their frustrations is that every course or coaching program tells them they got to sign up to this 300 to 500, or they're buying thousands of dollars of SaaS products.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I thought, what if I run an experiment on myself where all we're doing is using free tools, social media, the phone in your pocket, and just a payment system, Stripe or PayPal or something. Can I actually convert leads and sales with that? And I did an experiment, and that was the premise of the book.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I scaled something to over seven figures where all I did was shoot videos on social media, engaged with my audience through the videos, directed people to a payment page, and then actually started coaching them on Zoom. And this is something that a lot of people don't realize that, like, if you don't get the messaging right, if you don't understand how to connect with the audience,
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
forget these complicated funnels and tripwires and automations and zaps. That comes later because what you're doing is you're taking something that works in interaction with your audience, something that works that turns to money and systematizing it. But a lot of people go and create the system first and then try to connect with their audience.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I literally did that thing where you take a globe and you spin it, you close your eyes and you pop your finger down. It ended up in India. I told my parents, I'm leaving home. I'm going to India. And I did that. And it was 11 years of, you know, after leaving home, going to India that I traveled to multiple countries, got married, had kids 11 years before I came back home to Japan.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then they realize, wait, we built this domino tower in the wrong direction. It's a sad story I've seen over and over. So that's the concept is Use what you have. Don't get into the tech and the craziness unless this is your third or fourth or fifth time around, then go for it because you've done this. If it's your first time around, use your phone, use free social media, get clients.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And unless those three tick boxes are marked, then don't go and buy fancy software.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Organically, yes. Now, when it comes to paid ads, here's how I feel about it. And this is what I do with my clients. And by the way, I have turned away a lot of clients or potential clients who said, hey, I've got this stack of cash. Could you build this thing for me? And I say, well, what have you sold so far? And they said, it's nothing. It's brand new. I said, what have you done in the past?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And they say nothing. I said, I think you're too early because I don't want to have a one-year relationship with a client and then not get them results because I don't have anything to build on with them. So, you know, they say, well, you're the expert. I'm like, I'm the expert at blowing up what's working, not at inventing something from scratch for you.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Exactly. But let's get back to the thing about ads. Here's what we do. You've got a lot of videos that have gotten hundreds of thousands of views, a few that have gotten millions. And those videos have been tested organically and they've been proven to convert better than anything else. So what I tell my clients and what we do is we just push them out organically on social media.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We come back a month later, see what the highest performers are, And then turn those into ads. We don't invent an ad from scratch because we want the most return on our ad spend. So you're going to get the most reach with the videos that do well organically. So we go organic first, then convert them to ads. And it's that simple.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That have already been proven to work.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Really good question. Hockey puck title, when I was a kid, I was really into hockey, ice hockey. And Wayne Gretzky said that famous quote, I don't go to where the puck is, I go to where it's going to be. And when it comes to the title, it's no longer thinking about like, I'm going to create some content and then figure out how to get people there.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It says like, no, I'm going to figure out how to get people's attention. And then I'll put a tail end on it. And for me, the tail end is really the content. So talking about titles is about composing great titles. It's about researching and figuring out what words are going to rank, what kind of triggers your audience.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
When I say trigger, I don't mean that in a negative way, but what's going to get them engaged psychologically. And once you have a list of titles, you can talk to that. For example, Hala, if I asked you, if there's a title that says the two biggest mistakes that... first-time podcasters make that's costing them thousands.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So that's how we got started. The backstory.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'll bet you could riff on that for five minutes or an hour straight if you wanted to, because that's your expertise. So we go into what's people's expertise, and then we make the eye-catching titles that they can speak to or fill the space on.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So instead of a title, you just use that as your opening statement. And if that doesn't get people's attention, then you're doing something wrong. So the title can be the opening statement, which other people would call the hook. The actual visual title, it can be in the thumbnail, but just think of it as the first information that hits your viewer.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Let me tell you one real quick thing, though, about the title.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It's the shortcut. The left brain, right brain theory, everybody's got their opinions on that. But I'll tell you what has effectively worked is you want to engage both sides. You want big numbers. And for some reason, even if it's zero with dot 20 zeros, that's a big number. Psychologically, it's going to look big, right? Yeah. And you want an emotional word.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And if you put an emotional, expressive word and a big number together, then you got to wrap the context around that. So I try to think of that first. Then you're hitting the left brain, right brain, and whether the person is leaning one way or the other, what mood they are in that time of the day. Hopefully, it's going to be the biggest dragnet to get the most attention to your content.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, really good. After India, I was trying to figure out, hey, what's next? And I had a friend who was commissioned to create a documentary series in Uganda. And he asked me, hey, I need some help. You know how to like operate a camera and stuff, right? And I was like, sure. And I thought Uganda sounds like the next great stop for me.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Emotional word might be something like, I quit, right? That's an emotional, like a statement, right? And then a big number would be something, you give me a number and I'll make up something to go with that.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
10 billion, okay. So I could say my path from zero to $10 billion, I quit. I was just like, what the heck does that mean? Now you're laughing. You might actually click that, right? Yeah. Now, it's got to be contextual to who you are as a person. Don't make up stuff that has nothing to do with you.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And if it was for me, it's 10 billion, I would, oh, I might pick up a camera and say, 10 billion pixels, I quit. I might make some content on where are we going to go as far as the resolution and does it really matter at this point? That could be something you talk about.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We have this one-on-one coaching with our clients because a lot of agencies, they actually provide all the tools. They say, just send us the video and we'll do everything else for you. Send us the podcast, we'll do everything. Or we'll give you all the gear. The gap in the market is actually someone to show up and live direct and coach people.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I went and borrowed a camera and just started playing with it, figuring out the settings. And this is 1999, actually. So that shows you how old I am. So I just figured it out because I wanted to get on this guy's team and make documentaries in Uganda. So from there, I just always had a camera in my hand. It was just second nature to me. We got to fly Air Force One with the president.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
A lot of people, they don't create it because they don't have the time, their schedule's too full, or they get set up and then Their hour turns into 15 minutes because of all the other stuff they have to take care of, but the accountability. So our coaches actually now using some AI, using their own experience as marketers, will create all of the content plans.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's the hook, whether it's a question you ask them that they can answer, whether it's finish the sentence, whether it's a framework. I have a few frameworks, like what I just showed you, the number and the emotional word, there's a hundred others, but we'll get them all planned out. And then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. So we're no longer starting from zero, we're starting from maybe 60 or 70, and then our coaches will finish the rest.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'll run you through this as quickly as I can, okay?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So medium format content, this works really well. So medium format is anywhere from 10 to 12 minutes. And that's my definition. Start with a hook, introduce yourself, lead their anticipation into something you're going to deliver, and then finally ask them to do something at the end. HILDA. Hook, intro, lead, deliver, ask.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Hook, we explained that a bit earlier, but you've got about, by the time I wrote the book, I think it was about seven seconds. Now, especially in the short form videos that are less than a minute, you got about three seconds. And I can show you the numbers behind that, the data we have based that on. Introduce yourself. Now it's not as necessary as it used to be.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But if you must, if you feel like you must say, hey, my name is Ken Okazaki and I'm blah, blah, blah, blah, blah. Always put that after the fact that they're bought into what you're about to say. But the truth is nowadays, if they want to know who you are, they'll just tap your little profile, you know, face and they could see that. If you're going to say it, keep it short.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
First name, who you help, what you do, five seconds or less. And that sounds cruel, but it's real. The longer you talk about yourself, I'm sure you've looked at those engagement graphs on YouTube, right? That's where people drop off is when you're talking about yourself. But some people have got it. So I say, if you must, make sure you hook them in, right? Lead.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
This is where you start telling a story. This is where you start giving context. Like I read this newspaper article the other day, and it got me thinking about this. I was talking to my friend, or the way I discovered this, the importance of what I'm about to share. You're just setting up the big reveal. And that's what you're going to deliver next.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So this is where you actually spend the most time. Because the moment you release the tension, when you deliver something, and release the dopamine. So D can also be for dopamine. That's when people feel satisfied, satiated. And you got to build this tension, release it. It's a classic Frank Coppola, you know, strategy and video directing.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then at the end, and this is a, there was a marriage counselor who was asked by this woman, just like, Every time I ask my husband anything, he always says, no, I want to buy a dress. No, I want to go on vacation. No, I want to buy this vacuum cleaner. No. And he says, well, here's what you got to do.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
You got to one day light some candles, cook him an amazing meal, put on your sexiest negligee, give him mind-blowing sex, and then afterwards ask him. She goes, what? He goes, just try it. It absolutely worked. I'm like, ah! And then she goes back and says, why did that work? He goes, he's got so much dopamine running through his brain. It's so easy to get a yes.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We got to go silverback guerrillas. I went into war zones with the Congo at the time when there was a civil war going on. So that was a lot of excitement and adrenaline kind of stuff I was looking for at that time. That's how it all started.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I thought, well, if we get that level of dopamine, and I'm not sure if we can match what she did for her husband, but we want to get some dopamine going where they feel like they had an aha moment. Right then is when you want to flip it and say, hey, would you please join my group or download this or click a certain link? And it's the timing that's so important.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It's really hard for me to cover every situation because right now, like for example, I'm a guest on your podcast. There's YouTube videos. There's super short form. But generally, yes, I think that's a good guideline.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
You want people to feel friendly toward you. And like when I speak to you, I'll probably just say Hala, you know, and you might say Ken. And while we're having this conversation, we're not consistently using full names because we feel comfortable with each other. And what we're doing is assuming rapport. We're not assuming formality.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And when you assume rapport, the other person is more likely to get on board and assume rapport back with you. And then later on, they might feel more open to sending you a DM and say, hey, I checked out your video, would love to learn more. It's more likely to happen because they feel more rapport because that's how you started the conversation with them.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think we're on the same page.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
This part is more art than science because there are a million ways we can do it. So let's give a live example. Let's say the thing I want to teach someone is with the GoBox Studio, which you have, there's this cool feature where you can draw right over the video screen. And a lot of people first saw that when I actually invented that process. Couldn't get a patent to that.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But there's tons of people were asking me, how do you do that? So I made a quick video about it. And then leading up to showing the exact steps one, two, and three, I talked about all the frustrations of the processes I tried. I was like, you know, I really wanted to get this effect while I was drawing on the screen.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So one was I actually bought this piece of glass and I had it lit like a light board, but it was big and clunky and I couldn't take it anywhere with me. And It took a lot of time to build. And then I tried this. I tell them about all the failures and people are bought into this journey.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then when I teach them how to do it, they're just like, oh, my God, compared to all the effort that you went through. Thank you so much for this cool hack. It gave more weight and gravitas and more value to what I actually taught them because I gave them a bit of the journey to how we got there. So that could be like a little bit of an origin story on something. That's one way.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
One of the favorite ways that I see work effectively is how, because most of my clients are business coaches, is they tell a story of the before and after of a transformation their client had. and then explain the process for how they do it. You might say something, you know, I worked with this man, he's 55 years old.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
He's got three beautiful kids and a wife, but the wife was constantly stressed because he was never home and the kids were not, he wasn't going to see the kids grow up. He was making good money, but his health was deteriorating. He barely saw his wife and he never got to keep his promises for vacations. He came to me saying, I got to get this fixed, but I don't want to sacrifice my income.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So what I did is, and they teach us that one, two, three steps. Now people are bought into the steps because they might be that 50 year old person who has their life out of balance and they have money, but no time. So that's, those are some examples of how can you give context, tell a story or paint a picture that sets up what you're about to share.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It is.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, let me paint a quick picture for you. Say you're a drug dealer. And social media, by the way, I see the closest analogy. It's like a farm. And you got a plot of land on the farm. And the person who owns the farm is Facebook, Instagram, TikTok, YouTube. They own the farm and you are leasing a plot. Now what's going on is when you create content, then the product is your content.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Excellent.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And they use that and they sell it. The only thing on social media universally across all platforms that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, to work the farm for them, which is amazing that they convinced us to do this.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So now that we've got this analogy where time is a monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars. And when you understand this, then what you gotta think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, Let's say they spend three minutes.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
They pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back. They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit. They come.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Let me just get this straight. So Tony Robbins is asking you to come on the show, yet here I am before him. So that's a pretty big deal, right?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
they pay their three minutes and you don't give it, two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back and I might even tell people to avoid you. And that's what happens when the promise doesn't meet the delivery. So what you want to do is give them a dopamine. And I think another way to say this is aha moment.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If you could have, Get people, like right now, I see you're nodding. I love that. When I see people nodding, I'm like, we're on the same page. They're having an aha moment here. And that transaction was successful. Very likely they'll come back. So you just got to deliver what you say you can deliver.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If you say, I'm going to teach you the most mind-blowing strategy to use ChatGPT that will earn me $12,000 in the next 30 days. And then you actually show screenshots and demonstrate it. That is a good fit. But if you say it and then give some general advice without showing anything that's actually believable, Not a high chance that people will continue coming back. They'll be disappointed.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That's the kind of the match you're looking for there.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
A lot of people spend a lot of time talking about how, you know, really ballooning up their, whatever their free thing is. And a lot of times it's, you know, it's a PDF, maybe it's a book or something, right? All I say is there's three columns.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
There's who, what, how, and it's just like, hey, if you're a business coach and you're looking to do a what, which is use video more effectively in your business, and you want the
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Amazing.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
x thing cheat sheet or free download or a 30 minute course on something and then i would usually instead of saying click below for the link because nowadays people don't like clicking link i'd say comment x below or share this with a friend these are things that people are more likely to do and besides clicking a link clicking links is i don't know i think everybody has a little bit of a phobia that they're going to get
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
shot down a rabbit hole or something. So I usually get them to comment something that way they're initiating their reach out to me. I use that comment as a starting point for what we call the smooth segue, where we segue people from viewing to engaging.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I have a conversation with them. You know, I just chat and say, hey, thanks for the comment. I think you're looking for X resource. Is that right? And they say yes. I'll send it to them. Then I'll probe a little bit into whether I can help them with my business.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
He's got a busy schedule.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, between where they are and where they want to be. So a lot of times, like if I said to you all of that, you can absolutely earn enough money to have a 500-foot yacht. Now, you might get a picture of yourself cruising this yacht, hanging out with Elon Musk and everything. And I'm exaggerating here for demonstration purposes. But then a lot of people will start dreaming about that.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But I've seen the caliber of guests that come on your show, so I'm not at all surprised if in just a few short months you'll have a U.S. president on here.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But it's really hard for people to actually identify what are the steps to get there. And then I might say, but the thing you're missing is the right connections to the people who can make that happen, the vehicle, which is going to be your business. And I'm not sure what I'm making stuff up here. I'm going a little bit far-fetched here. But you paint the picture of what's possible.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
and then remind them of where they're at, and then talk about the few steps that are in between. Now, the thing they never knew they always needed can be, for example, a software tool. It can be a free training. It's something that you can give infinitely for free without costing you money. And that's what's important. Otherwise, it's very hard to manage free marketing with physical products.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And there are people who have figured that out. So an example I gave before was I give them new information. And this is back when this is before TikTok really blew up. I wrote this book. So just for context, I used to say with the toilet strategy, I said, you know what, when 60 to 70% of people are sitting on the toilet when they watch video, number one is number two.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I found that if you have captions on the video, then it's going to make the engagement go much higher. And I give some stats around that. And number three, and you want to put out these videos every single day in order to build on that engagement. Now, everybody's thinking, I need to create videos with titles on top, captions, and I need to make them every day.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then I say, I've made a free tutorial that will show you how to use some free tools, shoot this on your phone, and get it done in under three minutes for a one-minute video. Would you like it right now? So I gave them information about where they want to be, and then they get excited, but they don't realize that there's a free tool that's going to help them do it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That's where I think this is going. But about the events, I used to do large-scale events in Japan. Tony Robbins is one of the speakers we hired at one point. I did work with other partners, but people like Jordan Belfort, Les Brown, Nick Vujicic, Robert Kiyosaki.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Now, everybody wants to download this tool, and I give it to them for free. Now, you could just go to TikTok, and that'll do it for you pretty much. But that's an example of something that worked really well. I gave them the information and then revealed that there's a gap and then offered it to them for free.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Exactly. Or you just nurture them in your emails until at some point when they're ready, they'll come to you. Just keep writing them in your example. What I would do is I would look for like research data, like specific data that's a little bit obscure, but that you can apply to what you do.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
You could say something like, did you know that videos that have this certain type of animation in the beginning get higher conversions than others? Or did you know that there's four words I use toward the end of all of my call to actions that makes that ads convert better. I'm not sure what that's going to be.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Did you know that when I wear the certain combination of colors, you know, or have this kind of guest, or there's a question I ask whenever I get stuck in a podcast that will get the show back on track, then everybody's just like, what is that question?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And you say, just DM me question down below or comment question down below and I'll send you the free three-step PDF for all the questions I ask to keep my podcast interviews on track. People will go for that. They will eat it up.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Here's what's important is, You give them a specific word to comment. And if you say, you know, like if it's a three-step process, you say comment three below. If it's a conversion process, say comment conversion below. Now it's meaningful and it's intentional. And when you DM them, then there's no question about why they commented something. Like you could jump right into that conversation.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
These are the kind of people that if you hire them and you get them to be the main draw of your event, you can put two to 8,000 people in a stadium. And that's what we do every other month. And that was the business we did. And we did it primarily with video marketing. So that's why I got really confident.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Hey, great. It looks like you're trying to raise conversions and you're looking for my tool. Is that right? Yes. Great. Here it is for free. Then you could start probing a bit.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
This is where you take people from passively viewing to actively engaging. And we're segueing from someone doom scrolling, randomly finding your video. And just like we described earlier, they're going to engage with you. But the conversation has what I call three stoplights, right? Three hills, right? The first one is permission to share.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So first, they're going to have asked for something and you're going to say, confirm that they actually want it. Some people just randomly comment stuff and they're not really engaging, right? And you don't go further until they say, yes, I want it. Say, great, you give it to them. Now, it's a bit of an uphill to get there. Like, you're making a bit of effort.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Like, hey, Hala, thanks so much for the comment on the video. Get them to respond, right? If they don't respond, then it's a dead conversation. I saw you commented three. I think you want my three-step resources to achieve blank. Is that right? Yes. So you take number one.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Number two is you want to share some examples of other people who are in the same boat as a person you're having a conversation with. Hey, I work with so-and-so, and I had these kind of results. Would you like to see a case study on that? Now they're starting to buy into the vision of what's possible for them, but you're doing it indirectly with someone else.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If they say yes, you send them some information. And the third one is really getting permission to actually send them a way to have one-on-one conversation with you, if that is what your sales process is. And that might be with your sales team. It might be with somebody else who's prospecting. But you got to have a conversation flow that follows these three frameworks.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Because if you don't get permission at these three steps, a lot of people skip ahead and they, you know, you've seen these DM pitches and Man, that just nothing clogs up my, I call it constipation. What you're doing is clogging up their system with big chunks of lumpy text. And it's like, come on. And it's copy pasted. It's not at all authentic.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So you want to break it up into small bits, have conversations, make sure that they're engaging back. And then just remember what those three checkpoints are and you're good to go.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
What I do is I had the experience of putting butts in seats by telling a compelling story with video on social media.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I've been creating digital media for my clients for several years, since 2016. And somebody who is in a lot of the same circles as me, he reached out to me. His name is Alex Hormozy. And he said, can I hear you? You're the guy who's good at video. And I said, yeah, I've heard that once or twice. And he says, could you create something for me where I can take my stuff on the go?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I've got a great studio set up at home, but I'm about to go on vacation. I need something to take with me. At first, I said, no, he's a very persuasive guy. And that's probably why he makes $100 million. And he got me to build him a prototype. And I sent it over. He loved it. And this is about 18 months ago when he first started his YouTube channel.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think it was already going, but not really like as regularly as it is now. He loved it. He started using it. He was shooting his YouTube videos with it. And then he snapped a photo on Instagram. And he's put it in his story. And he got about 5,000 comments. Most of them are saying, where can I buy one of these? So he calls me up and he says, Ken, I think you should make a business out of this.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And at that point, I had no intention of starting a hardware business. But he planted that seed. And then I started making more iterations on this, sending it to my clients, the kind of people who are sending us videos. And a lot of times the videos, with all due respect, were shit. Yeah. And we had to go and get very creative about making them look good.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But once we started sending these kits, they started sending us amazing 4K crisp video, much like the quality you're seeing with me right now. So we just kept iterating. Our clients gave us suggestions, ideas, requests, and we just kept adding or subtracting things to make it what it is. And in October 2022, I'd been working on this for almost a year.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I had to decide, is this a hobby or is this business? So I didn't want to guess for the rest of my life if this was going to take off. So I went and rented a sponsor booth at an event in San Diego, targeted at agency owners. And our booth was completely packed the whole time. Everybody around us was complaining that they had no foot traffic. We had a crowd constantly.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We had sold, I think, 25 of these units. And that's like a quarter million dollars. And I was like, okay, I think it's a business. So I went back and started restructuring things and thinking about how can I get this to more people and help more people with this tool.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Oh boy, you're putting me on the spot. Let's see. Let's go for it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, that could be a whole number of things. But the first thing I would look at is what's the opening statement? What's going to get people in? I'd look at a thumbnail, the hooks. Because a view, just three seconds counts as a view on most platforms. So if you can't keep them for three seconds, a lot of times it's a title, it's a thumbnail. And that's the first thing I'd go into tweaking.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I would look historically at what did the best among your previous stuff. And then look at how can we use more of that and then expand on it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So that usually means that your hook sucks. Like you didn't promise them something later on to give them a reason to stay. Watch Mr. Beast. He always talks about what is going to happen as a result of watching his roughly 10 minute episodes. So that's pretty important is you set them up for a reward at the end. Then they'll stick through.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah. No compelling reason to engage. Maybe you didn't even tell them to. So there's two ways. Outrageous content. That's humor or something shocking. People love sharing that. I don't suggest doing that too much. Otherwise, you could go down a rabbit hole there, a dark rabbit hole. But just remind people why they should comment.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Hey, comment, agree down below if you think that this is something you agree with. And if it's something important you shared, then they will.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'll answer that slightly differently. I don't know if it is the best for everybody in every situation. I've seen situations where people are running ad campaigns and they split test a video against an image. They split it against just text. And I've seen it not perform the best. So I'm not the guy who's going to be shouting off the rooftop saying everybody needs to do video all the time.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That's your smooth segue. You know, like you've got to take people from passive viewing to active engagement. And then that's the segue point that would get people to convert.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Pick up your phone, shoot a video, upload it. Don't even look at it because it's the compounding effect of doing it daily that gets good. I say it's not quality or quantity. It's quantity that creates quality. It's you put in the reps, you get good. You get good at speaking by speaking. You get good at running by running. You get good at video by doing video. So that's one. There's two.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think the second thing is stop looking at your competition because everybody who's very successful, including you, Hala, didn't start with where they're at now. They started with something else and they evolved to that. And if you try to skip steps, you'll trip. I've seen it happen too many times.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Find your own path, even though it may be a bit scary because there's no blueprint, but that's the way every single person who's doing really well right now, they've done it. They found their own blueprint. They created their own blueprint, found their own path. So stop looking at the leaders and mimicking them. Get inspired by them, but don't mimic them.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think you gotta design your career around your non-negotiables. I quit my seminar business because it wasn't satisfying me. So I decided on five non-negotiables. and built my current agency around that. Number one is I need to have cameras around me. Number two, I wanted to have very stable income. So recurring revenue business. Number three, I wanted to travel.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Number four, I wanted to continue hanging out with the caliber of speakers I had on my stage by making them my clients. And number five is I wanted the freedom to be with my family as much as I wanted. So when I decided those, it was no longer what can I do that's going to make money? It's like, what business can I invent that will satisfy these five non-negotiables?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So if you figure out your non-negotiables, design your business around those. And then I think that you end up a lot happier in the long run.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think the best place to find me on Facebook, Ken Okazaki. But just look up at Ken Okazaki on any platform, you'll find me. Or head on over to our website, 20xagency.com. That's where we do all the services for our clients.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So we do have a special deal, which is only that you can only get with Hala. Go to goboxstudio.com slash yap. And then you'll see the special deal we've created just for the listeners of this podcast.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Amazing. Thank you so much. I enjoyed it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think video is a great tool among a whole arsenal. You know, you need paid ads, right? Sometimes it's text. Sometimes there's a book people will be more attracted to than a video. So I think video is great to have in your arsenal, but don't make it the sole focus and shut your eyes off to all the other great things that are out there.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Blogging is still, by the way, extremely effective for getting SEO and ranking on Google. So now that I've made that disclaimer, I think the great thing about video, there's this thing about being human. I think AI is getting pretty close to catching up.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But when you can look someone in the eye and you see the whites of their eye and you feel the passion they have in their voice, that is something that a trained copywriter may be able to attain after a lot of experience. But anybody who's passionate about what they do, the person on the other side can feel it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's why there's this shortened gap of time from when someone starts making video to when they can start effectively communicating not just the words that they're saying, but what they're feeling to the viewer. And that's the magical thing about video.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, the dabbler is the one who's going to see somebody else, maybe a friend or an associate on social media, and they're going to pick up their phone and say, I can do that. And they shoot a few videos, they get exhausted, and what happens is they put in the effort, but they don't do it consistently enough that it becomes a habit and they start getting traction.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So they've got no money as a result of it. 99.99% of the time, it's not going to go anywhere. Then at the next level, you got people who actually do this consistently, but they're not at the point where they can get people to the point of a sale. Like maybe you don't have a product, you don't have a business setup, and you're going to reach some success. And we'll call that bonus money.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Every now and then somebody might pop up and they'll Google you and find what you've got to offer and they'll buy it, but it's not consistent. Then anything above that, what's happening is consistency, systems, and processes so that it's no longer when you feel like it. You're treating it like an occupation, a career, a job. If you don't show up, things don't happen.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's when success builds on success. And that's when people start realizing, hey, this person is a pillar in this vertical, in this niche, in this industry. And the more they hear you, the more they want to hear about you. I'm not going to go into too much detail here for the sake of time, but the rock stars are the people who, in a nutshell, you're no longer pushing your content.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It's your audience is pulling the content from you. Like the demand for it is greater than your effort to push it out there. You're getting more people to share it. You're getting people requesting to be on your show. You're getting so much engagement that you'll never run out of ideas because you can just look at the comments and use that for your content ideas.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's that feeling of getting pulled. And once you reach that, there's a lot of people who just realize that there is this, I guess it's like the flywheel type of feeling. And that's flow. And that's where I want all my clients to get.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, it was like I chased Jarvis. He's the one who said that phrase, the best camera is the one you've got with you, right? And we've all got phones. Real quick, one of the things women always ask me is how can I look thinner? And the simplest way is to just raise your phone.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If it's like here, just at a slightly higher level than your eyes, what's going to happen is it's going to taper your whole figure down to more like a V where your eyes are going to pop a little bit bigger. Your forehead's going to look bigger. Well, hopefully not too big.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But what happens is you get that really nice pointy jawline and everything, as it goes further down, looks a little bit slimmer. And it's just this, you know, working the angles, right?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Ideally, most people are going to want to be exactly at eye level. And there's this experiment I did where I sat people across from a diner table with me and had conversations with them in my head. And then I met people in person. And the thing is that people consistently told me they felt more connected to me when they're sitting across.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I realized what's happening is the length of your legs are canceled out and you're much more likely to be seeing exactly eye to eye with someone. Because when you're standing, the height difference really makes you feel either short or tall, inferior, superior, child, parent. There's these relationships that our psychological brains have already embedded in there.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But when you get the camera exactly at your eye level, then there's that phrase, seeing eye to eye. And people no longer feel threatened by you or they don't feel superior to you. They feel like they could have a one-on-one conversation with you. And right now I'm looking at your camera setup. You're exactly eye to eye.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
My camera is slightly higher simply because the way my room is set up, I can't get it lower. But ideally, if you got a phone, then you don't know where to start. Get it right at eye level. A lot of people have it low. That's what I call the nose hair zone where people are literally seeing your nose hairs, not the most attractive angle.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I think one really simple thing is just figure out your angles. Do you want to look a little bit more petite, slim? Do you want to look eye to eye like you're having a conversation? Or do you want to be a little bit more dominant looking, a bit of a bigger like father figure? Then you bring it a little bit lower, not too low. You get stuck in the nose hair zone.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And here's one small trick. I've had so many female clients and they're deathly afraid of showing a tiny bit of a double chin, which I do sympathize with them. And there's this, I call it the chicken move. And this is something that I learned because I watched it behind the scenes of Tom Cruise at one of his debuts. And from the front, they're about to take the group photo, right?
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And he's standing there. What he does is he cranes his chin out as far as he can toward the camera. And I realized that when he was sitting natural, he had a tiny bit of a double chin. And I only saw this because there was a side angle. Someone shot a view from there. It's like, three, two, one. And he goes like this.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But then here's the thing, from front, it actually, you can't really tell, right? And if you're looking right at the camera and you're deathly afraid of the double chin, you just kind of stick your head forward like a chicken.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, or a turtle. And then I started seeing it everywhere. In Hollywood photo shoots, if you look from the side angle, all the women are doing that right before the photo or before like a close-up shot. I thought that is so brilliant. Nobody even knows it happens because they're not looking for it.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So it's just a hack, especially because I know women are very conscious about how they look and they should be. It's just a little trick that might help you.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yes.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Right now, I'm looking right at the camera. I'm looking right at you. And hopefully the viewer can see that I'm looking right at the camera. If I were to look just a little bit off, then it feels different. Right now, I'm looking at the monitor where you are. And I've tested conversions on this.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And when you're looking right at the camera, and even if it's the difference of looking right at the camera here or at your own face, the conversions on the video will change. I don't know if you've heard of someone named Alex Hormozy, but I audited his stuff on Instagram and on TikTok.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And we look for the things that the algorithms can't find because we manage a lot of people's social media and we want to make sure we're giving good advice. I don't make predictions. I look at data and I look at how can we use that to help them move forward, right? And we look for patterns in the top performing videos and the bottom performing videos. And we look for the commonalities.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And one of the commonalities that we found is when he's looking off camera, those are like 80% of the videos that were in the bottom 10% here, he's looking off camera. And 80% of the videos in the top 10%, he's looking straight into the camera. And when I saw that, I was like, where else can we see this pattern? And most people, it's the same thing.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So loving the lens is disciplining yourself to look at the little black dot. I call it black circle confidence. That black circle is your audience. It's not looking at your own face is vanity, right? So if you can get to that level, then without effort, you're going to be getting more engagement. People will feel like they're more connected to you on video.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, movement is... I took this from an evolutionary perspective where, as hunter-gatherers, when we're looking for the prey, right, anything that moves is where our attention will go. It could be danger or it could be food. And our brains are tuned to snap to where the movement is. And... There are simple ways you can do this in your videos.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
When I start my videos, a lot of times I start with, hey guys, how's it going? I put my hand real close to the camera. Every 15 seconds or so, if you're holding your phone, I just pivot about 90 degrees, changes the whole background, but I'm still in the frame.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
A lot of videos that are really successful are the ones where there's a monologue of some inspirational quote, but then you just see someone doing something like laying bricks or cutting lawns, but that movement is what keeps you engaged. So Whatever you do, keep resetting people's attention with movement. And for example, in this podcast, I'm going to guess that there's going to be cuts.
Young and Profiting (YAP) with Hala Taha
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
There's going to show your face, my face. That's movement, right? But if you're not going to be editing, you could do things like moving closer to the camera, further from the camera, using hand gestures. There's all kinds of ways you can do that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
Yeah, I should probably look that up. I don't know if the numbers have gone up or down. And that was a couple years ago, I wrote that book. But I don't know about you, but I happen to use my phone in the toilet. And when I realized that, there's that huge percentage. Because that's kind of like literally your downtime, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
So that's when you're like, you know, you're checking messages, looking at social media. And there's a couple of things going on here. And right now it may seem obvious, but when I first presented this at a conference, everybody was like, oh my, you know, smack my head. Like that's so obvious. Why didn't I think of it? But when your audience is in the toilet, you have to Well, put it this way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
Tune your videos as if you're speaking to someone on the toilet. So there's a couple of things that we want. Number one, you want to make sure there's captions on every single word because when you're in a public bathroom, it's very rare that you're going to want the speakers blaring while you're in there, right? So immediately someone's going to mute. If they can't hear you,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
or read you, then they're going to skip off, right? So that's rule number one. Rule number two about the toilet strategy is the length. There are so many times where I've seen a video and I thought, this is great. And then what we've done is eye tracking tests. The first thing we look at is the title to see if we want to stop. The second one is the person's eyes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
The third place we look, believe it or not, is the play bar to see how long it is. And that's through eye tracking data. And if the video is too long, like you probably want to spend five minutes in the bathroom max.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
If it's a 20 minute video, what happens is this is a great video, but I don't have 20 minutes to save for later, which by the way, nobody ever goes to the save for later video and actually watches them. It is a black hole where things go in and never come back out. So you never want to get saved for later. So there's the length. You want to keep it, you know, two minutes max.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
Nowadays, it's under a minute. It keeps getting shorter. Oh, the third thing is really the big title on top. Now, that's kind of changed because nowadays with the way TikTok format videos have really taken over, The algorithm chooses what shows up. It's not what you subscribe to. So it doesn't matter quite as much.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
But I think it's quite effective on some platforms where the thumbnail is going to be much more prominent than the actual video itself. For example, YouTube.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
If you don't show up, things don't happen. And that's when success builds on success. And that's when people start realizing, hey, this person is a pillar in this vertical, in this niche, in this industry. And the more they hear you, the more they want to hear about you. I'm not going to go into too much detail here for the sake of time, but the rock stars are the people who
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
in a nutshell, you're no longer pushing your content. Your audience is pulling the content from you. The demand for it is greater than your effort to push it out there. You're getting more people to share it. You're getting people requesting to be on your show.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
You're getting so much engagement that you'll never run out of ideas because you can just look at the comments and use that for your content ideas. And that's that feeling of getting pulled. And Once you reach that, there's a lot of people who just realize that there is this, I guess it's like the flywheel type of feeling. And that's flow. And that's where I want all my clients to get.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
We have this one-on-one coaching with our clients because a lot of agencies, they actually provide all the tools. They say, just send us the video and we'll do everything else for you. Send us the podcast, we'll do everything or we'll give you all the gear. And the gap in the market is huge. actually someone to show up and live direct and coach people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
A lot of people, they don't create it because they don't have the time, their schedule's too full, or they get set up and then their hour turns into 15 minutes because of all the other stuff they have to take care of, but the accountability. So our coach is actually now using some AI, using their own experience as marketers we'll create all of the content plans.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
And that's the hook, whether it's a question you ask them that they can answer, whether it's finish the sentence, whether it's a framework. I have a few frameworks, like what I just showed you, the number and the emotional word, there's a hundred others, but we'll get them all planned out. And then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. It's like... I can't think of an analogy here, but it just gets us there faster. So we're no longer starting from zero. We're starting from maybe 60 or 70 and then our coaches will finish the rest.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, there is what you do well. I've been researching you too, is you can either do the movement with your hands and with the camera and get that uploaded right away, or you can send it to an editor and they do the movement with titles, with emojis, with little animations on screen. All of that is movement. So if you're not at the level where you can edit like that, then use practical movement.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But if you have an editor, then they can do that for you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, there's two things you got to know. Number one, avoid direct sunlight. It's going to make you like 10 years older. If that's what you're going for, then go for it. But most people are not. But the most important thing is to just hold your camera up, look at your face and turn around 360 wherever you're at.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then you'll very quickly see where there's more light coming from in front than behind. And that's really the most basic tip you can keep that will be effective everywhere.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So you go into a hotel room, you want to make sure that you're facing the big window and you're not having it as your background because that's going to make you either look like a silhouette or make the background look like it's totally white. So face the light. And if you got that, then I think that everything else falls into place pretty quickly.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Wow, you did do your research. So 17 years old, this actually started when I was eight years old. And I'm going to compress this as much as I possibly can to honor everybody's time. But there was a time I was sitting in the back of the classroom and I realized the teacher was teaching the same thing that was being taught a week ago.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I went to my dad, I said, dad, why do they keep teaching the same stuff? And he says, well, maybe someone in the class didn't get it. And at that moment, I realized that they're teaching everything to the pace of the slowest person. And I started feeling claustrophobic. I started feeling stressed about it. And I said, how much more of this is there?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, I don't know about you, but I happen to use my phone in the toilet. And when I realized that there's that huge percentage, because that's kind of like literally your downtime, right? So that's when you're like, you know, you're checking messages, looking at social media. And there's a couple of things going on here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And right now it may seem obvious, but when I first presented this at a conference, everybody was like, oh my, you know, smack my head. Like, that's so obvious. Why didn't I think of it? But when your audience is in the toilet, you have to, well, put it this way. tune your videos as if you're speaking to someone on the toilet. So there's a couple of things that we want.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And he explained, you're in elementary school, you know, then there's junior high. And I was like, then I'm done, right? And he goes, well, then there's high school. And I said, and then I'm done, right? And he goes, well, you know, then there's college. And at that point, I was like, there's got to be another way. So long story short, he got me enrolled in American curriculum in Japan.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Number one, you want to make sure there's captions on every single word because when you're in a public bathroom, it's very rare that you're going to want the speakers blaring while you're in there, right? So immediately someone's going to mute. If they can't hear you or read you, then they're going to skip off, right? So that's rule number one.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Rule number two about the toilet strategy is the length. There are so many times where I've seen a video and I thought, this is great. And then what we've done is eye tracking tests. The first thing we look at is the title to see if we want to stop. The second one is the person's eyes. The third place we look, believe it or not, is the play bar to see how long it is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's through eye tracking data. And if the video is too long, like you probably want to spend five minutes in the bathroom max. If it's a 20 minute video, what happens is this is a great video, but I don't have 20 minutes to save for later, which by the way, Nobody ever goes to the save for later video and actually watches them. It is a black hole where things go in and never come back out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So you never want to get save for later. There's the length. You want to keep it two minutes max. Nowadays, it's under a minute. It keeps getting shorter. The third thing is really the big title on top. Now, that's kind of changed because nowadays, with the way TikTok format videos have really taken over, The algorithm chooses what shows up. It's not what you subscribe to.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So it doesn't matter quite as much. But I think it's quite effective on some platforms where the thumbnail is going to be much more prominent than the actual video itself. For example, YouTube.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I do know it. You are everywhere.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think that people have been fighting for, like say fighting against it for so long because radio came up before TV, right? There are silent films also where, but they had to have an orchestra right in there. So sound has always been such a big part of it. But sound is something that is most enjoyed as a group setting.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Now everything is going to individual entertainment where every single person, I have six kids, by the way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'm Japanese. I live in Japan. I've never lived in the States, even though I sound kind of American. It's because I got enrolled in an American school. So this allowed me, because it was a correspondence course, to go at my own pace. So by 17, I'd finished everything. And I told my parents I want to leave home.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
When I grew up and there was movie night, we all sat together around the one tiny TV. Like that was the whole family. Now it's like, let's movie night. Everybody's just like, I'm watching this series and I'm watching that series. I'm on my phone. I'm on my iPad. We're on the TV. So it's becoming an individual experience.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And just like at work, you're not going to get a group of coworkers to sit around and watch a program. Everybody's like at the cubicle, in the bathroom, in the hall, you know, on there getting a cup of coffee. It's an individual experience. And as an individual experience, sound is becoming less and less prominent.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Now, I know a podcast experience is completely different and we're not, that's a completely different category. But when it comes to the decoupling of the visual experience and the audio experience, the main reason is because it's becoming an individual experience where sound radiates in all directions, whereas light can be directed just toward your eyes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Very true. You finish the edit, then watch it back without sound. And if it's not fun, then fix it. That's the quick hack around that. If you're not enjoying it without sound, then fix it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So a lot of people have looked at courses, right? Like somebody teaches you, here's how to make money and here's how to get clients. And I've gone through a lot of them myself. And almost all the time, there's going to be some form of like, okay, you got to sign up to ClickFunnels or HighLevel or whatever other platform there is. And there are a lot of great ones out there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I've surveyed a whole bunch of people who actually went through courses. And one of their frustrations is that every course or coaching program tells them they got to sign up to this 300 to 500, or they're buying thousands of dollars of SaaS products.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I thought, what if I run an experiment on myself where all we're doing is using free tools, social media, the phone in your pocket, and just a payment system, Stripe or PayPal or something. Can I actually convert leads and sales with that? And I did an experiment, and that was the premise of the book.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I scaled something to over seven figures where all I did was shoot videos on social media, engaged with my audience through the videos, directed people to a payment page, and then actually started coaching them on Zoom. And this is something that a lot of people don't realize that, like, if you don't get the messaging right, if you don't understand how to connect with the audience,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
forget these complicated funnels and tripwires and automations and zaps. That comes later because what you're doing is you're taking something that works in interaction with your audience, something that works that turns to money and systematizing it. But a lot of people go and create the system first and then try to connect with their audience.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I literally did that thing where you take a globe and you spin it, you close your eyes and you pop your finger down. It ended up in India. I told my parents, I'm leaving home. I'm going to India. And I did that. And it was 11 years of, you know, after leaving home, going to India that I traveled to multiple countries, got married, had kids 11 years before I came back home to Japan.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then they realize, wait, we built this domino tower in the wrong direction. It's a sad story I've seen over and over. So that's the concept is Use what you have. Don't get into the tech and the craziness unless this is your third or fourth or fifth time around, then go for it because you've done this. If it's your first time around, use your phone, use free social media, get clients.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And unless those three tick boxes are marked, then don't go and buy fancy software.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Organically, yes. Now, when it comes to paid ads, here's how I feel about it. And this is what I do with my clients. And by the way, I have turned away a lot of clients or potential clients who said, hey, I've got this stack of cash. Could you build this thing for me? And I say, well, what have you sold so far? And they said, it's nothing. It's brand new. I said, what have you done in the past?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And they say nothing. I said, I think you're too early because I don't want to have a one-year relationship with a client and then not get them results because I don't have anything to build on with them. So, you know, they say, well, you're the expert. I'm like, I'm the expert at blowing up what's working, not at inventing something from scratch for you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Exactly. But let's get back to the thing about ads. Here's what we do. You've got a lot of videos that have gotten hundreds of thousands of views, a few that have gotten millions. And those videos have been tested organically and they've been proven to convert better than anything else. So what I tell my clients and what we do is we just push them out organically on social media.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We come back a month later, see what the highest performers are, And then turn those into ads. We don't invent an ad from scratch because we want the most return on our ad spend. So you're going to get the most reach with the videos that do well organically. So we go organic first, then convert them to ads. And it's that simple.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That have already been proven to work.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Really good question. Hockey puck title, when I was a kid, I was really into hockey, ice hockey. And Wayne Gretzky said that famous quote, I don't go to where the puck is, I go to where it's going to be. And when it comes to the title, it's no longer thinking about like, I'm going to create some content and then figure out how to get people there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It says like, no, I'm going to figure out how to get people's attention. And then I'll put a tail end on it. And for me, the tail end is really the content. So talking about titles is about composing great titles. It's about researching and figuring out what words are going to rank, what kind of triggers your audience.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
When I say trigger, I don't mean that in a negative way, but what's going to get them engaged psychologically. And once you have a list of titles, you can talk to that. For example, Hala, if I asked you, if there's a title that says the two biggest mistakes that... first-time podcasters make that's costing them thousands.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So that's how we got started. The backstory.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'll bet you could riff on that for five minutes or an hour straight if you wanted to, because that's your expertise. So we go into what's people's expertise, and then we make the eye-catching titles that they can speak to or fill the space on.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So instead of a title, you just use that as your opening statement. And if that doesn't get people's attention, then you're doing something wrong. So the title can be the opening statement, which other people would call the hook. The actual visual title, it can be in the thumbnail, but just think of it as the first information that hits your viewer.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Let me tell you one real quick thing, though, about the title.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It's the shortcut. The left brain, right brain theory, everybody's got their opinions on that. But I'll tell you what has effectively worked is you want to engage both sides. You want big numbers. And for some reason, even if it's zero with dot 20 zeros, that's a big number. Psychologically, it's going to look big, right? Yeah. And you want an emotional word.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And if you put an emotional, expressive word and a big number together, then you got to wrap the context around that. So I try to think of that first. Then you're hitting the left brain, right brain, and whether the person is leaning one way or the other, what mood they are in that time of the day. Hopefully, it's going to be the biggest dragnet to get the most attention to your content.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, really good. After India, I was trying to figure out, hey, what's next? And I had a friend who was commissioned to create a documentary series in Uganda. And he asked me, hey, I need some help. You know how to like operate a camera and stuff, right? And I was like, sure. And I thought Uganda sounds like the next great stop for me.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Emotional word might be something like, I quit, right? That's an emotional, like a statement, right? And then a big number would be something, you give me a number and I'll make up something to go with that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
10 billion, okay. So I could say my path from zero to $10 billion, I quit. I was just like, what the heck does that mean? Now you're laughing. You might actually click that, right? Yeah. Now, it's got to be contextual to who you are as a person. Don't make up stuff that has nothing to do with you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And if it was for me, it's 10 billion, I would, oh, I might pick up a camera and say, 10 billion pixels, I quit. I might make some content on where are we going to go as far as the resolution and does it really matter at this point? That could be something you talk about.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We have this one-on-one coaching with our clients because a lot of agencies, they actually provide all the tools. They say, just send us the video and we'll do everything else for you. Send us the podcast, we'll do everything. Or we'll give you all the gear. The gap in the market is actually someone to show up and live direct and coach people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I went and borrowed a camera and just started playing with it, figuring out the settings. And this is 1999, actually. So that shows you how old I am. So I just figured it out because I wanted to get on this guy's team and make documentaries in Uganda. So from there, I just always had a camera in my hand. It was just second nature to me. We got to fly Air Force One with the president.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
A lot of people, they don't create it because they don't have the time, their schedule's too full, or they get set up and then Their hour turns into 15 minutes because of all the other stuff they have to take care of, but the accountability. So our coaches actually now using some AI, using their own experience as marketers, will create all of the content plans.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's the hook, whether it's a question you ask them that they can answer, whether it's finish the sentence, whether it's a framework. I have a few frameworks, like what I just showed you, the number and the emotional word, there's a hundred others, but we'll get them all planned out. And then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. So we're no longer starting from zero, we're starting from maybe 60 or 70, and then our coaches will finish the rest.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'll run you through this as quickly as I can, okay?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So medium format content, this works really well. So medium format is anywhere from 10 to 12 minutes. And that's my definition. Start with a hook, introduce yourself, lead their anticipation into something you're going to deliver, and then finally ask them to do something at the end. HILDA. Hook, intro, lead, deliver, ask.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Hook, we explained that a bit earlier, but you've got about, by the time I wrote the book, I think it was about seven seconds. Now, especially in the short form videos that are less than a minute, you got about three seconds. And I can show you the numbers behind that, the data we have based that on. Introduce yourself. Now it's not as necessary as it used to be.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But if you must, if you feel like you must say, hey, my name is Ken Okazaki and I'm blah, blah, blah, blah, blah. Always put that after the fact that they're bought into what you're about to say. But the truth is nowadays, if they want to know who you are, they'll just tap your little profile, you know, face and they could see that. If you're going to say it, keep it short.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
First name, who you help, what you do, five seconds or less. And that sounds cruel, but it's real. The longer you talk about yourself, I'm sure you've looked at those engagement graphs on YouTube, right? That's where people drop off is when you're talking about yourself. But some people have got it. So I say, if you must, make sure you hook them in, right? Lead.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
This is where you start telling a story. This is where you start giving context. Like I read this newspaper article the other day, and it got me thinking about this. I was talking to my friend, or the way I discovered this, the importance of what I'm about to share. You're just setting up the big reveal. And that's what you're going to deliver next.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So this is where you actually spend the most time. Because the moment you release the tension, when you deliver something, and release the dopamine. So D can also be for dopamine. That's when people feel satisfied, satiated. And you got to build this tension, release it. It's a classic Frank Coppola, you know, strategy and video directing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then at the end, and this is a, there was a marriage counselor who was asked by this woman, just like, Every time I ask my husband anything, he always says, no, I want to buy a dress. No, I want to go on vacation. No, I want to buy this vacuum cleaner. No. And he says, well, here's what you got to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
You got to one day light some candles, cook him an amazing meal, put on your sexiest negligee, give him mind-blowing sex, and then afterwards ask him. She goes, what? He goes, just try it. It absolutely worked. I'm like, ah! And then she goes back and says, why did that work? He goes, he's got so much dopamine running through his brain. It's so easy to get a yes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We got to go silverback guerrillas. I went into war zones with the Congo at the time when there was a civil war going on. So that was a lot of excitement and adrenaline kind of stuff I was looking for at that time. That's how it all started.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I thought, well, if we get that level of dopamine, and I'm not sure if we can match what she did for her husband, but we want to get some dopamine going where they feel like they had an aha moment. Right then is when you want to flip it and say, hey, would you please join my group or download this or click a certain link? And it's the timing that's so important.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It's really hard for me to cover every situation because right now, like for example, I'm a guest on your podcast. There's YouTube videos. There's super short form. But generally, yes, I think that's a good guideline.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
You want people to feel friendly toward you. And like when I speak to you, I'll probably just say Hala, you know, and you might say Ken. And while we're having this conversation, we're not consistently using full names because we feel comfortable with each other. And what we're doing is assuming rapport. We're not assuming formality.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And when you assume rapport, the other person is more likely to get on board and assume rapport back with you. And then later on, they might feel more open to sending you a DM and say, hey, I checked out your video, would love to learn more. It's more likely to happen because they feel more rapport because that's how you started the conversation with them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think we're on the same page.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
This part is more art than science because there are a million ways we can do it. So let's give a live example. Let's say the thing I want to teach someone is with the GoBox Studio, which you have, there's this cool feature where you can draw right over the video screen. And a lot of people first saw that when I actually invented that process. Couldn't get a patent to that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But there's tons of people were asking me, how do you do that? So I made a quick video about it. And then leading up to showing the exact steps one, two, and three, I talked about all the frustrations of the processes I tried. I was like, you know, I really wanted to get this effect while I was drawing on the screen.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So one was I actually bought this piece of glass and I had it lit like a light board, but it was big and clunky and I couldn't take it anywhere with me. And It took a lot of time to build. And then I tried this. I tell them about all the failures and people are bought into this journey.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then when I teach them how to do it, they're just like, oh, my God, compared to all the effort that you went through. Thank you so much for this cool hack. It gave more weight and gravitas and more value to what I actually taught them because I gave them a bit of the journey to how we got there. So that could be like a little bit of an origin story on something. That's one way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
One of the favorite ways that I see work effectively is how, because most of my clients are business coaches, is they tell a story of the before and after of a transformation their client had. and then explain the process for how they do it. You might say something, you know, I worked with this man, he's 55 years old.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
He's got three beautiful kids and a wife, but the wife was constantly stressed because he was never home and the kids were not, he wasn't going to see the kids grow up. He was making good money, but his health was deteriorating. He barely saw his wife and he never got to keep his promises for vacations. He came to me saying, I got to get this fixed, but I don't want to sacrifice my income.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So what I did is, and they teach us that one, two, three steps. Now people are bought into the steps because they might be that 50 year old person who has their life out of balance and they have money, but no time. So that's, those are some examples of how can you give context, tell a story or paint a picture that sets up what you're about to share.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, let me paint a quick picture for you. Say you're a drug dealer. And social media, by the way, I see the closest analogy. It's like a farm. And you got a plot of land on the farm. And the person who owns the farm is Facebook, Instagram, TikTok, YouTube. They own the farm and you are leasing a plot. Now what's going on is when you create content, then the product is your content.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Excellent.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And they use that and they sell it. The only thing on social media universally across all platforms that is a universal currency is time. People buy time. The advertisers buy it from the farmer. And you're just the person who's volunteering to create, to work the farm for them, which is amazing that they convinced us to do this.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So now that we've got this analogy where time is a monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars. And when you understand this, then what you gotta think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, Let's say they spend three minutes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
They pay you three units of time. And what are you getting in return? What you got to give them is a dopamine hit because otherwise they will not get addicted. They won't come back. They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit. They come.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Let me just get this straight. So Tony Robbins is asking you to come on the show, yet here I am before him. So that's a pretty big deal, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
they pay their three minutes and you don't give it, two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back and I might even tell people to avoid you. And that's what happens when the promise doesn't meet the delivery. So what you want to do is give them a dopamine. And I think another way to say this is aha moment.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If you could have, Get people, like right now, I see you're nodding. I love that. When I see people nodding, I'm like, we're on the same page. They're having an aha moment here. And that transaction was successful. Very likely they'll come back. So you just got to deliver what you say you can deliver.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If you say, I'm going to teach you the most mind-blowing strategy to use ChatGPT that will earn me $12,000 in the next 30 days. And then you actually show screenshots and demonstrate it. That is a good fit. But if you say it and then give some general advice without showing anything that's actually believable, Not a high chance that people will continue coming back. They'll be disappointed.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That's the kind of the match you're looking for there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
A lot of people spend a lot of time talking about how, you know, really ballooning up their, whatever their free thing is. And a lot of times it's, you know, it's a PDF, maybe it's a book or something, right? All I say is there's three columns.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
There's who, what, how, and it's just like, hey, if you're a business coach and you're looking to do a what, which is use video more effectively in your business, and you want the
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Amazing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
x thing cheat sheet or free download or a 30 minute course on something and then i would usually instead of saying click below for the link because nowadays people don't like clicking link i'd say comment x below or share this with a friend these are things that people are more likely to do and besides clicking a link clicking links is i don't know i think everybody has a little bit of a phobia that they're going to get
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
shot down a rabbit hole or something. So I usually get them to comment something that way they're initiating their reach out to me. I use that comment as a starting point for what we call the smooth segue, where we segue people from viewing to engaging.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I have a conversation with them. You know, I just chat and say, hey, thanks for the comment. I think you're looking for X resource. Is that right? And they say yes. I'll send it to them. Then I'll probe a little bit into whether I can help them with my business.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
He's got a busy schedule.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, between where they are and where they want to be. So a lot of times, like if I said to you all of that, you can absolutely earn enough money to have a 500-foot yacht. Now, you might get a picture of yourself cruising this yacht, hanging out with Elon Musk and everything. And I'm exaggerating here for demonstration purposes. But then a lot of people will start dreaming about that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But I've seen the caliber of guests that come on your show, so I'm not at all surprised if in just a few short months you'll have a U.S. president on here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But it's really hard for people to actually identify what are the steps to get there. And then I might say, but the thing you're missing is the right connections to the people who can make that happen, the vehicle, which is going to be your business. And I'm not sure what I'm making stuff up here. I'm going a little bit far-fetched here. But you paint the picture of what's possible.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
and then remind them of where they're at, and then talk about the few steps that are in between. Now, the thing they never knew they always needed can be, for example, a software tool. It can be a free training. It's something that you can give infinitely for free without costing you money. And that's what's important. Otherwise, it's very hard to manage free marketing with physical products.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And there are people who have figured that out. So an example I gave before was I give them new information. And this is back when this is before TikTok really blew up. I wrote this book. So just for context, I used to say with the toilet strategy, I said, you know what, when 60 to 70% of people are sitting on the toilet when they watch video, number one is number two.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I found that if you have captions on the video, then it's going to make the engagement go much higher. And I give some stats around that. And number three, and you want to put out these videos every single day in order to build on that engagement. Now, everybody's thinking, I need to create videos with titles on top, captions, and I need to make them every day.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And then I say, I've made a free tutorial that will show you how to use some free tools, shoot this on your phone, and get it done in under three minutes for a one-minute video. Would you like it right now? So I gave them information about where they want to be, and then they get excited, but they don't realize that there's a free tool that's going to help them do it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That's where I think this is going. But about the events, I used to do large-scale events in Japan. Tony Robbins is one of the speakers we hired at one point. I did work with other partners, but people like Jordan Belfort, Les Brown, Nick Vujicic, Robert Kiyosaki.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Now, everybody wants to download this tool, and I give it to them for free. Now, you could just go to TikTok, and that'll do it for you pretty much. But that's an example of something that worked really well. I gave them the information and then revealed that there's a gap and then offered it to them for free.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Exactly. Or you just nurture them in your emails until at some point when they're ready, they'll come to you. Just keep writing them in your example. What I would do is I would look for like research data, like specific data that's a little bit obscure, but that you can apply to what you do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
You could say something like, did you know that videos that have this certain type of animation in the beginning get higher conversions than others? Or did you know that there's four words I use toward the end of all of my call to actions that makes that ads convert better. I'm not sure what that's going to be.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Did you know that when I wear the certain combination of colors, you know, or have this kind of guest, or there's a question I ask whenever I get stuck in a podcast that will get the show back on track, then everybody's just like, what is that question?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And you say, just DM me question down below or comment question down below and I'll send you the free three-step PDF for all the questions I ask to keep my podcast interviews on track. People will go for that. They will eat it up.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Here's what's important is, You give them a specific word to comment. And if you say, you know, like if it's a three-step process, you say comment three below. If it's a conversion process, say comment conversion below. Now it's meaningful and it's intentional. And when you DM them, then there's no question about why they commented something. Like you could jump right into that conversation.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
These are the kind of people that if you hire them and you get them to be the main draw of your event, you can put two to 8,000 people in a stadium. And that's what we do every other month. And that was the business we did. And we did it primarily with video marketing. So that's why I got really confident.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Hey, great. It looks like you're trying to raise conversions and you're looking for my tool. Is that right? Yes. Great. Here it is for free. Then you could start probing a bit.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
This is where you take people from passively viewing to actively engaging. And we're segueing from someone doom scrolling, randomly finding your video. And just like we described earlier, they're going to engage with you. But the conversation has what I call three stoplights, right? Three hills, right? The first one is permission to share.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So first, they're going to have asked for something and you're going to say, confirm that they actually want it. Some people just randomly comment stuff and they're not really engaging, right? And you don't go further until they say, yes, I want it. Say, great, you give it to them. Now, it's a bit of an uphill to get there. Like, you're making a bit of effort.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Like, hey, Hala, thanks so much for the comment on the video. Get them to respond, right? If they don't respond, then it's a dead conversation. I saw you commented three. I think you want my three-step resources to achieve blank. Is that right? Yes. So you take number one.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Number two is you want to share some examples of other people who are in the same boat as a person you're having a conversation with. Hey, I work with so-and-so, and I had these kind of results. Would you like to see a case study on that? Now they're starting to buy into the vision of what's possible for them, but you're doing it indirectly with someone else.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If they say yes, you send them some information. And the third one is really getting permission to actually send them a way to have one-on-one conversation with you, if that is what your sales process is. And that might be with your sales team. It might be with somebody else who's prospecting. But you got to have a conversation flow that follows these three frameworks.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Because if you don't get permission at these three steps, a lot of people skip ahead and they, you know, you've seen these DM pitches and Man, that just nothing clogs up my, I call it constipation. What you're doing is clogging up their system with big chunks of lumpy text. And it's like, come on. And it's copy pasted. It's not at all authentic.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So you want to break it up into small bits, have conversations, make sure that they're engaging back. And then just remember what those three checkpoints are and you're good to go.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
What I do is I had the experience of putting butts in seats by telling a compelling story with video on social media.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I've been creating digital media for my clients for several years, since 2016. And somebody who is in a lot of the same circles as me, he reached out to me. His name is Alex Hormozy. And he said, can I hear you? You're the guy who's good at video. And I said, yeah, I've heard that once or twice. And he says, could you create something for me where I can take my stuff on the go?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I've got a great studio set up at home, but I'm about to go on vacation. I need something to take with me. At first, I said, no, he's a very persuasive guy. And that's probably why he makes $100 million. And he got me to build him a prototype. And I sent it over. He loved it. And this is about 18 months ago when he first started his YouTube channel.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think it was already going, but not really like as regularly as it is now. He loved it. He started using it. He was shooting his YouTube videos with it. And then he snapped a photo on Instagram. And he's put it in his story. And he got about 5,000 comments. Most of them are saying, where can I buy one of these? So he calls me up and he says, Ken, I think you should make a business out of this.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And at that point, I had no intention of starting a hardware business. But he planted that seed. And then I started making more iterations on this, sending it to my clients, the kind of people who are sending us videos. And a lot of times the videos, with all due respect, were shit. Yeah. And we had to go and get very creative about making them look good.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But once we started sending these kits, they started sending us amazing 4K crisp video, much like the quality you're seeing with me right now. So we just kept iterating. Our clients gave us suggestions, ideas, requests, and we just kept adding or subtracting things to make it what it is. And in October 2022, I'd been working on this for almost a year.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I had to decide, is this a hobby or is this business? So I didn't want to guess for the rest of my life if this was going to take off. So I went and rented a sponsor booth at an event in San Diego, targeted at agency owners. And our booth was completely packed the whole time. Everybody around us was complaining that they had no foot traffic. We had a crowd constantly.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
We had sold, I think, 25 of these units. And that's like a quarter million dollars. And I was like, okay, I think it's a business. So I went back and started restructuring things and thinking about how can I get this to more people and help more people with this tool.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Oh boy, you're putting me on the spot. Let's see. Let's go for it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, that could be a whole number of things. But the first thing I would look at is what's the opening statement? What's going to get people in? I'd look at a thumbnail, the hooks. Because a view, just three seconds counts as a view on most platforms. So if you can't keep them for three seconds, a lot of times it's a title, it's a thumbnail. And that's the first thing I'd go into tweaking.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I would look historically at what did the best among your previous stuff. And then look at how can we use more of that and then expand on it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So that usually means that your hook sucks. Like you didn't promise them something later on to give them a reason to stay. Watch Mr. Beast. He always talks about what is going to happen as a result of watching his roughly 10 minute episodes. So that's pretty important is you set them up for a reward at the end. Then they'll stick through.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah. No compelling reason to engage. Maybe you didn't even tell them to. So there's two ways. Outrageous content. That's humor or something shocking. People love sharing that. I don't suggest doing that too much. Otherwise, you could go down a rabbit hole there, a dark rabbit hole. But just remind people why they should comment.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Hey, comment, agree down below if you think that this is something you agree with. And if it's something important you shared, then they will.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I'll answer that slightly differently. I don't know if it is the best for everybody in every situation. I've seen situations where people are running ad campaigns and they split test a video against an image. They split it against just text. And I've seen it not perform the best. So I'm not the guy who's going to be shouting off the rooftop saying everybody needs to do video all the time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
That's your smooth segue. You know, like you've got to take people from passive viewing to active engagement. And then that's the segue point that would get people to convert.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Pick up your phone, shoot a video, upload it. Don't even look at it because it's the compounding effect of doing it daily that gets good. I say it's not quality or quantity. It's quantity that creates quality. It's you put in the reps, you get good. You get good at speaking by speaking. You get good at running by running. You get good at video by doing video. So that's one. There's two.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think the second thing is stop looking at your competition because everybody who's very successful, including you, Hala, didn't start with where they're at now. They started with something else and they evolved to that. And if you try to skip steps, you'll trip. I've seen it happen too many times.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Find your own path, even though it may be a bit scary because there's no blueprint, but that's the way every single person who's doing really well right now, they've done it. They found their own blueprint. They created their own blueprint, found their own path. So stop looking at the leaders and mimicking them. Get inspired by them, but don't mimic them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think you gotta design your career around your non-negotiables. I quit my seminar business because it wasn't satisfying me. So I decided on five non-negotiables. and built my current agency around that. Number one is I need to have cameras around me. Number two, I wanted to have very stable income. So recurring revenue business. Number three, I wanted to travel.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Number four, I wanted to continue hanging out with the caliber of speakers I had on my stage by making them my clients. And number five is I wanted the freedom to be with my family as much as I wanted. So when I decided those, it was no longer what can I do that's going to make money? It's like, what business can I invent that will satisfy these five non-negotiables?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So if you figure out your non-negotiables, design your business around those. And then I think that you end up a lot happier in the long run.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think the best place to find me on Facebook, Ken Okazaki. But just look up at Ken Okazaki on any platform, you'll find me. Or head on over to our website, 20xagency.com. That's where we do all the services for our clients.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So we do have a special deal, which is only that you can only get with Hala. Go to goboxstudio.com slash yap. And then you'll see the special deal we've created just for the listeners of this podcast.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Amazing. Thank you so much. I enjoyed it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
I think video is a great tool among a whole arsenal. You know, you need paid ads, right? Sometimes it's text. Sometimes there's a book people will be more attracted to than a video. So I think video is great to have in your arsenal, but don't make it the sole focus and shut your eyes off to all the other great things that are out there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Blogging is still, by the way, extremely effective for getting SEO and ranking on Google. So now that I've made that disclaimer, I think the great thing about video, there's this thing about being human. I think AI is getting pretty close to catching up.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But when you can look someone in the eye and you see the whites of their eye and you feel the passion they have in their voice, that is something that a trained copywriter may be able to attain after a lot of experience. But anybody who's passionate about what they do, the person on the other side can feel it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's why there's this shortened gap of time from when someone starts making video to when they can start effectively communicating not just the words that they're saying, but what they're feeling to the viewer. And that's the magical thing about video.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Well, the dabbler is the one who's going to see somebody else, maybe a friend or an associate on social media, and they're going to pick up their phone and say, I can do that. And they shoot a few videos, they get exhausted, and what happens is they put in the effort, but they don't do it consistently enough that it becomes a habit and they start getting traction.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So they've got no money as a result of it. 99.99% of the time, it's not going to go anywhere. Then at the next level, you got people who actually do this consistently, but they're not at the point where they can get people to the point of a sale. Like maybe you don't have a product, you don't have a business setup, and you're going to reach some success. And we'll call that bonus money.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Every now and then somebody might pop up and they'll Google you and find what you've got to offer and they'll buy it, but it's not consistent. Then anything above that, what's happening is consistency, systems, and processes so that it's no longer when you feel like it. You're treating it like an occupation, a career, a job. If you don't show up, things don't happen.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's when success builds on success. And that's when people start realizing, hey, this person is a pillar in this vertical, in this niche, in this industry. And the more they hear you, the more they want to hear about you. I'm not going to go into too much detail here for the sake of time, but the rock stars are the people who, in a nutshell, you're no longer pushing your content.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
It's your audience is pulling the content from you. Like the demand for it is greater than your effort to push it out there. You're getting more people to share it. You're getting people requesting to be on your show. You're getting so much engagement that you'll never run out of ideas because you can just look at the comments and use that for your content ideas.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And that's that feeling of getting pulled. And once you reach that, there's a lot of people who just realize that there is this, I guess it's like the flywheel type of feeling. And that's flow. And that's where I want all my clients to get.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, it was like I chased Jarvis. He's the one who said that phrase, the best camera is the one you've got with you, right? And we've all got phones. Real quick, one of the things women always ask me is how can I look thinner? And the simplest way is to just raise your phone.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
If it's like here, just at a slightly higher level than your eyes, what's going to happen is it's going to taper your whole figure down to more like a V where your eyes are going to pop a little bit bigger. Your forehead's going to look bigger. Well, hopefully not too big.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But what happens is you get that really nice pointy jawline and everything, as it goes further down, looks a little bit slimmer. And it's just this, you know, working the angles, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Ideally, most people are going to want to be exactly at eye level. And there's this experiment I did where I sat people across from a diner table with me and had conversations with them in my head. And then I met people in person. And the thing is that people consistently told me they felt more connected to me when they're sitting across.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And I realized what's happening is the length of your legs are canceled out and you're much more likely to be seeing exactly eye to eye with someone. Because when you're standing, the height difference really makes you feel either short or tall, inferior, superior, child, parent. There's these relationships that our psychological brains have already embedded in there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But when you get the camera exactly at your eye level, then there's that phrase, seeing eye to eye. And people no longer feel threatened by you or they don't feel superior to you. They feel like they could have a one-on-one conversation with you. And right now I'm looking at your camera setup. You're exactly eye to eye.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
My camera is slightly higher simply because the way my room is set up, I can't get it lower. But ideally, if you got a phone, then you don't know where to start. Get it right at eye level. A lot of people have it low. That's what I call the nose hair zone where people are literally seeing your nose hairs, not the most attractive angle.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So I think one really simple thing is just figure out your angles. Do you want to look a little bit more petite, slim? Do you want to look eye to eye like you're having a conversation? Or do you want to be a little bit more dominant looking, a bit of a bigger like father figure? Then you bring it a little bit lower, not too low. You get stuck in the nose hair zone.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And here's one small trick. I've had so many female clients and they're deathly afraid of showing a tiny bit of a double chin, which I do sympathize with them. And there's this, I call it the chicken move. And this is something that I learned because I watched it behind the scenes of Tom Cruise at one of his debuts. And from the front, they're about to take the group photo, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And he's standing there. What he does is he cranes his chin out as far as he can toward the camera. And I realized that when he was sitting natural, he had a tiny bit of a double chin. And I only saw this because there was a side angle. Someone shot a view from there. It's like, three, two, one. And he goes like this.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
But then here's the thing, from front, it actually, you can't really tell, right? And if you're looking right at the camera and you're deathly afraid of the double chin, you just kind of stick your head forward like a chicken.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, or a turtle. And then I started seeing it everywhere. In Hollywood photo shoots, if you look from the side angle, all the women are doing that right before the photo or before like a close-up shot. I thought that is so brilliant. Nobody even knows it happens because they're not looking for it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So it's just a hack, especially because I know women are very conscious about how they look and they should be. It's just a little trick that might help you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Right now, I'm looking right at the camera. I'm looking right at you. And hopefully the viewer can see that I'm looking right at the camera. If I were to look just a little bit off, then it feels different. Right now, I'm looking at the monitor where you are. And I've tested conversions on this.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And when you're looking right at the camera, and even if it's the difference of looking right at the camera here or at your own face, the conversions on the video will change. I don't know if you've heard of someone named Alex Hormozy, but I audited his stuff on Instagram and on TikTok.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And we look for the things that the algorithms can't find because we manage a lot of people's social media and we want to make sure we're giving good advice. I don't make predictions. I look at data and I look at how can we use that to help them move forward, right? And we look for patterns in the top performing videos and the bottom performing videos. And we look for the commonalities.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
And one of the commonalities that we found is when he's looking off camera, those are like 80% of the videos that were in the bottom 10% here, he's looking off camera. And 80% of the videos in the top 10%, he's looking straight into the camera. And when I saw that, I was like, where else can we see this pattern? And most people, it's the same thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
So loving the lens is disciplining yourself to look at the little black dot. I call it black circle confidence. That black circle is your audience. It's not looking at your own face is vanity, right? So if you can get to that level, then without effort, you're going to be getting more engagement. People will feel like they're more connected to you on video.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
Yeah, movement is... I took this from an evolutionary perspective where, as hunter-gatherers, when we're looking for the prey, right, anything that moves is where our attention will go. It could be danger or it could be food. And our brains are tuned to snap to where the movement is. And... There are simple ways you can do this in your videos.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
When I start my videos, a lot of times I start with, hey guys, how's it going? I put my hand real close to the camera. Every 15 seconds or so, if you're holding your phone, I just pivot about 90 degrees, changes the whole background, but I'm still in the frame.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
A lot of videos that are really successful are the ones where there's a monologue of some inspirational quote, but then you just see someone doing something like laying bricks or cutting lawns, but that movement is what keeps you engaged. So Whatever you do, keep resetting people's attention with movement. And for example, in this podcast, I'm going to guess that there's going to be cuts.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
There's going to show your face, my face. That's movement, right? But if you're not going to be editing, you could do things like moving closer to the camera, further from the camera, using hand gestures. There's all kinds of ways you can do that.