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Pitch Me Podcast

The Shiny Object Trap That Kills Coaches

Fri, 20 Jun 2025

Description

In this revealing episode of Pitch Me, Kayvon Kay sits down with Dr. Kayvon K, a business growth coach with a fascinating journey from medical doctor to web designer to marketer to business coach. But Dr. Kayvon faces a challenge that plagues every entrepreneur: how to turn knowledge into action. Dr. Kayvon has cracked the code on a massive market problem. He works with fractional executives (CFOs, CROs, COOs) who left corporate with golden parachutes but now face a harsh reality: their contracts are ending, and they have no idea how to get new ones. These executives can run million-dollar operations but can't sell themselves. The brutal truth? Most have been coasting on their initial network for over a year, and now they're staring down the barrel of either going back to corporate or figuring out how to become rainmakers. Watch as Kayvon exposes critical flaws in Dr. Kayvon's sales process through an intense live roleplay that reveals why even the best coaches struggle to close their own deals. From the moment Dr. Kayvon says "I think" instead of "I know," Kayvon pounces, showing how uncertainty kills credibility faster than bad breath kills romance. You'll discover: The difference between motivation and commitment (and why confusing them destroys follow-through) How to handle prospects who arrive ready to buy but not ready to commit Why asking "uncomfortable" questions actually helps your prospects more than being polite The fatal mistake of running two-call closes on offers under $1,500 Kayvon's method for eliminating "I need to think about it" before you ever pitch If you've ever had prospects who seem engaged but never implement, or coaches who teach what they struggle to do themselves, this episode will change how you think about sales and implementation forever.

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