Legendary hip-hop producer Swizz Beatz is on a mission to revolutionize the way artists do business. In this glorious talk, he shares some of the ways he's helping fellow creatives thrive, including a roving art fair that gives artists 100 percent of their sales, a new commission system for galleries to fund living visual artists and Verzuz, online musical celebrations that bring joy to fans -- and sales to musicians. "If we're not protecting the arts, we're not protecting our future," he says.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Next at ted.com/futureyouFor the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.
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