The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Tue, 09 Jul 2024
Bestselling author and Hall of Fame speaker Sally Hogshead breaks down the importance of focusing on differences vs strengths, getting the magic glasses to reveal how the world sees you, being a specialist, and creating your own anthem, and why you don’t learn how to be fascinating…you UNlearn how to be boring.
Full Episode
When you begin to understand how people see you at your best, when you understand why people love you and champion for you and buy from you and hire you and promote you and adore you, then you can focus on that. You can just do more of what you're already doing right and stop focusing on the rest of it.
And it's incredibly freeing to be able to say, look, you don't have to be perfect at everything, but you do have to be extraordinary at something. So instead of trying to be kind of good at a lot of things, be incredibly good and very, very different in one particular area.
Top leaders, meaningful conversation, actionable advice, bulldoze complacency, ignite inspiration, create impact. Produced by Southwestern Family of Companies. This is the Action Catalyst.
Such an exciting show for you today. Sally Hogshead is a Hall of Fame speaker and her first book was called Fascinate, Your Seven Triggers to Persuasion and Captivation. And she is an expert in branding, in personal branding, and particularly the world's leading expert on fascination. And she's made a few minutes to be with us here. Sally, thank you for joining us.
I'm excited to be here today. I'm excited to talk about how the world sees you.
Can you just give us like a quick rundown of what Fascinate is?
Yeah, sure. Well, StrengthsFinder, Myers-Briggs, those tests are really great in getting us a critical piece of information, which is how do you see the world? But what I found from drawing on my branding background is that there's another piece of information that we need to know. It's not how you see the world. It's how does the world see you?
How does your customer see you, your audience see you? How do the people in your workplace see you? And when you understand how to see you at your best, then you can just keep focusing on that and deliver your highest value every time. The thing that makes this different about a traditional test is it's not built on psychology.
A traditional personality test was, you know, my rig was developed to diagnose personality disorders. Well, this is a very different way of thinking about it. It's drawing upon the best of branding to see how does the world see you? In what way are you most likely to impress people, to influence them? And in what way are you most likely to turn them off or push them away without even realizing it?
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