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The Rundown

Deep Dive: How Nike Lost Its Cool

Sat, 21 Dec 2024

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Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO John Donahoe, whose focus on direct-to-consumer strategies alienated wholesalers and led to an over-reliance on trends like Dunks. Now, with veteran Nike insider Elliott Hill at the helm, the company is looking to rebuild relationships with retailers, revitalize its product line, and re-engage with its core fanbase. While Nike’s future is uncertain, investors received a glimpse into what to expect when the company delivered its first earnings report under Hill this week.Follow our new Instagram account⁠@TheRundownDailyThe content of the video is for general and informational purposes only. All views presented in this show reflect the opinions of the guest and the host. You should not take a mention of any asset, be it cryptocurrency or a publicly traded security as a recommendation to buy, sell or hold that cryptocurrency or security. Guests and hosts are not affiliated with or endorsed by Public Holdings or its subsidiaries. You should make your own financial and investment decisions or consult respective professionals. Full disclosures are in the channel description. Learn more at Public.com/disclosures.Past performance is not a guarantee of future results. There is a possibility of loss with any investment. Historical or hypothetical performance results, if mentioned, are presented for illustrative purposes only. Do not infer or assume that any securities, sectors or markets described in the videos were or will be profitable. Any statements of future expectations and other forward-looking statements are strictly based on the current views, opinion, or assumptions of the person presenting them, and should not be taken as an indicator of performance nor should be relied upon as an investment advice.

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