Aaron Calafato

You don't have to document from morning to night.

As a storyteller, when I check in seven minutes on audio with an extemporaneous story with all my audience, I'm just sharing portions of my life, right?

But to Hala's point, you're giving something and you're saying, hey, listen, I have something to risk here.

Here's a promise I'm going to make you.

First, I'm going to take you from A to B to C. Second, I'm going to share something of me with you.

And to your point, Hala, that's probably why you've noticed that trust is built over time.

And I think what, Matt, what you were saying where you can kind of still parse out the folks that are out there touting to be halatahas and saying like, okay, yeah, and you know it's the differences.

You won't trust them because they're not giving anything.

of themselves.

It's sort of just a facade.

It's performance art.

So it is a new skill we have to have in this digital age to figure out who are the people who are giving something about themselves, sharing value, willing to be vulnerable, to your point, on the other side of cringe, and those who are just willing to give you a facade.

And if you can tell that, that's where the trust factor comes in.

To that point, for a lot of people sitting right now, some of you guys are sneaking hash browns in your pocket in the cafeteria.

I know those listening right now.

You're hiding in the

bathroom at your job.

Maybe your work made you come back into the office and you're tired of it and you're listening to the lonely office.

Maybe you have this sense that you want to grow inside your company.

Maybe you have this sense that maybe it's time to leave.