Amy LaRocca

Well, it's enormous. And one way that it's sometimes helpful to think about wellness is to think wellness is a luxury good. I covered the fashion industry for 20 years. And one of the reasons I wanted to write this book was...

Well, it's enormous. And one way that it's sometimes helpful to think about wellness is to think wellness is a luxury good. I covered the fashion industry for 20 years. And one of the reasons I wanted to write this book was...

Well, it's enormous. And one way that it's sometimes helpful to think about wellness is to think wellness is a luxury good. I covered the fashion industry for 20 years. And one of the reasons I wanted to write this book was...

I started to get intrigued by the many ways in which wellness was being sold using the same language and techniques that I'd watched luxury products be sold to women for 20 years. It was almost like women were being sold their own bodies back to themselves. And the wellness industry is something that women are confronted with and asked to navigate on some level every single day.

I started to get intrigued by the many ways in which wellness was being sold using the same language and techniques that I'd watched luxury products be sold to women for 20 years. It was almost like women were being sold their own bodies back to themselves. And the wellness industry is something that women are confronted with and asked to navigate on some level every single day.

I started to get intrigued by the many ways in which wellness was being sold using the same language and techniques that I'd watched luxury products be sold to women for 20 years. It was almost like women were being sold their own bodies back to themselves. And the wellness industry is something that women are confronted with and asked to navigate on some level every single day.

Of course, the degree of urgency varies wildly, but it's hard to imagine a scenario in which a woman is untouched. on almost a daily basis by wellness. And it's such a complicated and such a vast web, but we're all on this like sort of metaphorical and literal treadmill of self-improvement all the time. And that's how I think about wellness. It's beauty standards.

Of course, the degree of urgency varies wildly, but it's hard to imagine a scenario in which a woman is untouched. on almost a daily basis by wellness. And it's such a complicated and such a vast web, but we're all on this like sort of metaphorical and literal treadmill of self-improvement all the time. And that's how I think about wellness. It's beauty standards.

Of course, the degree of urgency varies wildly, but it's hard to imagine a scenario in which a woman is untouched. on almost a daily basis by wellness. And it's such a complicated and such a vast web, but we're all on this like sort of metaphorical and literal treadmill of self-improvement all the time. And that's how I think about wellness. It's beauty standards.

It's, you know, feeling bad about your neck. It's also the very, very, very real health concerns about ourselves and about our families that we're forced to

It's, you know, feeling bad about your neck. It's also the very, very, very real health concerns about ourselves and about our families that we're forced to

It's, you know, feeling bad about your neck. It's also the very, very, very real health concerns about ourselves and about our families that we're forced to

Do you know a well woman? Odds are you do. She is everywhere with her clean, clear skin, sipping from a non-toxic container full of an expensive, mysterious broth. She is the friend who is not religious, but is spiritual. She swears by her transcendental meditation practice.

Do you know a well woman? Odds are you do. She is everywhere with her clean, clear skin, sipping from a non-toxic container full of an expensive, mysterious broth. She is the friend who is not religious, but is spiritual. She swears by her transcendental meditation practice.

Do you know a well woman? Odds are you do. She is everywhere with her clean, clear skin, sipping from a non-toxic container full of an expensive, mysterious broth. She is the friend who is not religious, but is spiritual. She swears by her transcendental meditation practice.

She swears by a lot of things, like a very specific whisk for her matcha that she sourced from a very specific, ethical, artisanal website. She is educated, but not rigid in thought. She is a seeker, and she is unashamed of her frailties because she is so actively engaged in finding unique solutions and cures.

She swears by a lot of things, like a very specific whisk for her matcha that she sourced from a very specific, ethical, artisanal website. She is educated, but not rigid in thought. She is a seeker, and she is unashamed of her frailties because she is so actively engaged in finding unique solutions and cures.

She swears by a lot of things, like a very specific whisk for her matcha that she sourced from a very specific, ethical, artisanal website. She is educated, but not rigid in thought. She is a seeker, and she is unashamed of her frailties because she is so actively engaged in finding unique solutions and cures.

You might know her only virtually, but she shares enough about herself for you to understand that she is simultaneously ambitious and content. She has so much advice on how you might be more like her, with her working definition of tincture and her pretty pill case full of pretty pills. She is beautiful, tranquil, fertile, productive. She is pure of intention, heavy metals. Food dies and dread.

You might know her only virtually, but she shares enough about herself for you to understand that she is simultaneously ambitious and content. She has so much advice on how you might be more like her, with her working definition of tincture and her pretty pill case full of pretty pills. She is beautiful, tranquil, fertile, productive. She is pure of intention, heavy metals. Food dies and dread.