Berry Marttin

Der heutige Konsument ist nicht bereit, are able to pay for more sustainable foods. So, if you put all this together, it takes a lot of time, effort and money to transition. There is no viable business case at this moment. It costs the farmer more than it pays to transform. Meanwhile, at the other side of the fence, my neighbor, who didn't change his ways of farming, is enjoying a nice cash flow.

I call this the valley of death. This transformation is long and is the best way actually of my neighbor to buy me out. As one farmer once said to me, the best way of guaranteeing my farm for the next generation is to pay my bills tomorrow. Why should I risk the farm? Let's help the farmer then to do the transition.

I call this the valley of death. This transformation is long and is the best way actually of my neighbor to buy me out. As one farmer once said to me, the best way of guaranteeing my farm for the next generation is to pay my bills tomorrow. Why should I risk the farm? Let's help the farmer then to do the transition.

I call this the valley of death. This transformation is long and is the best way actually of my neighbor to buy me out. As one farmer once said to me, the best way of guaranteeing my farm for the next generation is to pay my bills tomorrow. Why should I risk the farm? Let's help the farmer then to do the transition.

Actually, I'm a true believer, I'm a true believer that we should pay for eco-services, that we should pay the farmer for the investments in nature and in carbon. We do have the instruments already, that are the carbon and the biodiversity credits. But why are they not scaling?

Actually, I'm a true believer, I'm a true believer that we should pay for eco-services, that we should pay the farmer for the investments in nature and in carbon. We do have the instruments already, that are the carbon and the biodiversity credits. But why are they not scaling?

Actually, I'm a true believer, I'm a true believer that we should pay for eco-services, that we should pay the farmer for the investments in nature and in carbon. We do have the instruments already, that are the carbon and the biodiversity credits. But why are they not scaling?

Zuerst haben wir eigentlich keine Standardmetriken oder Accounting-Regeln, um den Kohlenstoff auf der Landwirtschaft zu messen. Lass uns noch weiter gehen. Wir wissen nicht, wer wirklich diese Kohlenstoffe und diese Biodiversitätskredite besitzt. Ist es die Regierung? Ist es der Landwirt? Oder ist es der, der die Produkte kauft? Wir wissen nicht über den Preis. We don't have a price transparency.

Zuerst haben wir eigentlich keine Standardmetriken oder Accounting-Regeln, um den Kohlenstoff auf der Landwirtschaft zu messen. Lass uns noch weiter gehen. Wir wissen nicht, wer wirklich diese Kohlenstoffe und diese Biodiversitätskredite besitzt. Ist es die Regierung? Ist es der Landwirt? Oder ist es der, der die Produkte kauft? Wir wissen nicht über den Preis. We don't have a price transparency.

Zuerst haben wir eigentlich keine Standardmetriken oder Accounting-Regeln, um den Kohlenstoff auf der Landwirtschaft zu messen. Lass uns noch weiter gehen. Wir wissen nicht, wer wirklich diese Kohlenstoffe und diese Biodiversitätskredite besitzt. Ist es die Regierung? Ist es der Landwirt? Oder ist es der, der die Produkte kauft? Wir wissen nicht über den Preis. We don't have a price transparency.

It's actually a big wild west out there. If you want to sell corn, you can get the price immediately from the Chicago Board of Trade. If you want to sell a ton of carbon from your farm, you actually don't know. You really don't know. And then we have the discussion about permanence. And what is that? It's that carbon and biodiversity are very variable and they're dependent on weather and fire.

It's actually a big wild west out there. If you want to sell corn, you can get the price immediately from the Chicago Board of Trade. If you want to sell a ton of carbon from your farm, you actually don't know. You really don't know. And then we have the discussion about permanence. And what is that? It's that carbon and biodiversity are very variable and they're dependent on weather and fire.

It's actually a big wild west out there. If you want to sell corn, you can get the price immediately from the Chicago Board of Trade. If you want to sell a ton of carbon from your farm, you actually don't know. You really don't know. And then we have the discussion about permanence. And what is that? It's that carbon and biodiversity are very variable and they're dependent on weather and fire.

So the farmer needs to be protected against those variations. We need a good insurance scheme. And last, the government. Governments, please, set the basic legal framework for us to be able to use those credits. And, very important, a minimum price for the benchmark. Farmers are great stewards of the land, good entrepreneurs, smart operators.

So the farmer needs to be protected against those variations. We need a good insurance scheme. And last, the government. Governments, please, set the basic legal framework for us to be able to use those credits. And, very important, a minimum price for the benchmark. Farmers are great stewards of the land, good entrepreneurs, smart operators.

So the farmer needs to be protected against those variations. We need a good insurance scheme. And last, the government. Governments, please, set the basic legal framework for us to be able to use those credits. And, very important, a minimum price for the benchmark. Farmers are great stewards of the land, good entrepreneurs, smart operators.

And once the right conditions are set, I'm absolutely sure they will quickly adapt and change. How do I know that? While I was at Rabobank, I have participated in many structures and schemes to support farmers to transition. Some of them failed, some of them were very successful. But all the good ones, all the successful ones, involved some form of income or risk mitigation.

And once the right conditions are set, I'm absolutely sure they will quickly adapt and change. How do I know that? While I was at Rabobank, I have participated in many structures and schemes to support farmers to transition. Some of them failed, some of them were very successful. But all the good ones, all the successful ones, involved some form of income or risk mitigation.

And once the right conditions are set, I'm absolutely sure they will quickly adapt and change. How do I know that? While I was at Rabobank, I have participated in many structures and schemes to support farmers to transition. Some of them failed, some of them were very successful. But all the good ones, all the successful ones, involved some form of income or risk mitigation.

Let me share with you one successful project, one I'm pretty proud about. And that's Project Acorn. ACORN wurde designt, um Ökoservice für kleine Farmer in kleinen und sehr schwierigen Ländern zu bezahlen. Was wir dort gemacht haben, ist, dass wir Satellitenbilder und sehr einfache Fotos mit mobilen Telefonen von Bäumen auf unserer Farm benutzt haben.