Billy Rose

That is their decision. They can buy it. You know, it starts at 65%. Most guys in Iowa or the Midwest buy 75% to 80%, a lot of 85%. We are covering what I call like AFLAC, the gap, you know, that 85% to 100% that no one's covering. But we're doing it smart. We're saying, hey, we're going to give you the inside knowledge on the best performing hybrids.

Which is higher, closer to the flame, right? Because you're closer to 100. Yeah.

Which is higher, closer to the flame, right? Because you're closer to 100. Yeah.

Which is higher, closer to the flame, right? Because you're closer to 100. Yeah.

I like to be net neutral, right? I'm only going to spend my X dollars per acre. but I'm going to maybe spend it differently.

I like to be net neutral, right? I'm only going to spend my X dollars per acre. but I'm going to maybe spend it differently.

I like to be net neutral, right? I'm only going to spend my X dollars per acre. but I'm going to maybe spend it differently.

Just said, then they all win. Right. And when you look at When you really look at your risk mitigation, the things you can control, the things you can't control. We can't control the weather, right? We can't control your seed selection. You can't control your fertility programs. You can't control certain things like that.

Just said, then they all win. Right. And when you look at When you really look at your risk mitigation, the things you can control, the things you can't control. We can't control the weather, right? We can't control your seed selection. You can't control your fertility programs. You can't control certain things like that.

Just said, then they all win. Right. And when you look at When you really look at your risk mitigation, the things you can control, the things you can't control. We can't control the weather, right? We can't control your seed selection. You can't control your fertility programs. You can't control certain things like that.

What we look at is like, all right, I need a little hedge on the things I can't control. We're providing a little hedge on that yield performance. And right now, with the prices being so low, If I'm not popping 110 of my historical yield with this bumper crop out there, I'm below break even.

What we look at is like, all right, I need a little hedge on the things I can't control. We're providing a little hedge on that yield performance. And right now, with the prices being so low, If I'm not popping 110 of my historical yield with this bumper crop out there, I'm below break even.

What we look at is like, all right, I need a little hedge on the things I can't control. We're providing a little hedge on that yield performance. And right now, with the prices being so low, If I'm not popping 110 of my historical yield with this bumper crop out there, I'm below break even.

How about the guy that farms 200 acres? All day long. We do not discriminate. We built this program. He still has to make a seed decision. Maybe he's working in town, but he's still running that farm. He has exposure. He can buy the same program for the same price and get the same intelligence and protection.

How about the guy that farms 200 acres? All day long. We do not discriminate. We built this program. He still has to make a seed decision. Maybe he's working in town, but he's still running that farm. He has exposure. He can buy the same program for the same price and get the same intelligence and protection.

How about the guy that farms 200 acres? All day long. We do not discriminate. We built this program. He still has to make a seed decision. Maybe he's working in town, but he's still running that farm. He has exposure. He can buy the same program for the same price and get the same intelligence and protection.

Yeah.

Yeah.

Yeah.

This is exciting, actually. We can't disclose everything, but I can tell you this. We've been asking every one of our farm customers, you know, today we're doing seed trial testing. What would you prefer us to do next? We're giving them three choices. Seed treatments... Fungicides or biologicals? You're just sharpening the pencil. You're talking.